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AMERICAN CLASSIC

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abtest

Biking is more fun in Cebu

By Alan Choachoy | June 7, 2014 - 12:00am

Cycling is not new in Cebu. Fact is, the bicycle has been part of everyday life since Pierre Lallement of France invented it. Biking has grown in leaps and bounds in terms of technology. Today, the most popular kinds...

Freeman Cebu Sports

Keds opens first store in Phl

October 12, 2012 - 12:00am

Keds opens its first store in the Philippines and first in Southeast Asia. Located at the second floor of the newly-opened Robinsons Magnolia mall, the store exudes a hip, trendy vibe with its display of Keds’...

Entertainment

The original sneaker

August 18, 2012 - 12:00am

In 1916, Keds created an American Classic: the first shoe with a soft rubber sole, so comfortable and quiet you could “sneak” up on anyone.

Modern Living