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                    [Summary] => Beginner’s luck. That was the first thought that came to mind when Pfizer Inc.’s marketing director for the consumer healthcare division Joselyn Conti was given the news. The "Read to Lead" reading advocacy launched by Pfizer-CHD’s Visine brand last September had just won the 2002 Grand Anvil given by the Public Relations Society of the Philippines. The Pfizer-CHD campaign was cited for its use of public relations in support of marketing a revitalized product.


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ALTHOUGH VISINE

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Read on

By Margaret Jao-Grey  | March 17, 2003 - 12:00am

Beginner’s luck. That was the first thought that came to mind when Pfizer Inc.’s marketing director for the consumer healthcare division Joselyn Conti was given the news. The "Read to Lead" reading...

Business As Usual