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Jerome Bernardo “Jerby” Q. Corsiga, son of Dr. Jose Corsiga and Florence Corsiga, graduated with a management degree at San Beda College and is currently sales manager at Globe Telecom.

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                    [Title] => Havas bags DHL account
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So many organizations sink into bedlam, and you need not look far for the major culprit: it’s their leaders’ inability to communicate effectively. 


You may also have leaders who present impressive, overarching-yet-fuzzy notions of where they think the company is going. They assume everyone shares their definition of "vision," "accountability" and "results." The result is often sloppy behavior and misalignment that can cost a company dearly. 


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                    [Title] => Against all odds
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                    [Title] => McCann Erickson exec joins Euro RSCG Worldwide
                    [Summary] => Marc Lepere, former executive vice president at McCann-Erickson Worldwide, has joined Euro RSCG Worldwide as executive vice president and chief marketing officer.


Lepere will be responsible for all areas of Euro RSCG’s marketing, including developing new multinational client partnerships and furthering the Euro RSCG brand. He will work closely with strategic and business development teams in place at the global, regional and local levels.


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                    [Summary] => Some years back, Metrolab Industries Inc. developed Block and White skin whitening lotion on the strength of a market research study that showed 60 percent of Filipino women wanted a fair rather than a brown skin. Metrolab had the product tested and approved by the Bureau of Food and Drugs (BFAD) and introduced it into the market with tri-media advertising. In no time the product became a smashing success, so much so that Metrolab was eyeing a conservative P250 million turnover sales by the end of the first marketing year.


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But apart from the traditional things that PR does like build a company’s image, create awareness of a product neophyte, PR can be used as an instrument of war.


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So many organizations sink into bedlam, and you need not look far for the major culprit: it’s their leaders’ inability to communicate effectively. 


You may also have leaders who present impressive, overarching-yet-fuzzy notions of where they think the company is going. They assume everyone shares their definition of "vision," "accountability" and "results." The result is often sloppy behavior and misalignment that can cost a company dearly. 


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Lepere will be responsible for all areas of Euro RSCG’s marketing, including developing new multinational client partnerships and furthering the Euro RSCG brand. He will work closely with strategic and business development teams in place at the global, regional and local levels.


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                    [Summary] => It is estimated that public relations firms employ some 200,000 PR workers who influence 40 percent of everything Americans read or see. By the end of year 2002, US business reportedly spent almost $2 trillion on marketing services and activities of which PR support in various forms is a significant part.


But apart from the traditional things that PR does like build a company’s image, create awareness of a product neophyte, PR can be used as an instrument of war.


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abtest

Jerby Corsiga & Frances Crisol: From classmates to partners for life

December 15, 2013 - 12:00am

Jerome Bernardo “Jerby” Q. Corsiga, son of Dr. Jose Corsiga and Florence Corsiga, graduated with a management degree at San Beda College and is currently sales manager at Globe Telecom.

Sunday Lifestyle

Havas bags DHL account

January 14, 2013 - 12:00am

Havas PR Agatep, part of the Havas Worldwide communications agency network with 316 offices in 75 countries, has won the DHL Express Philippines PR account.

Business

Communicate to lead and excel

By Bong R. Osorio | November 13, 2006 - 12:00am

So many organizations sink into bedlam, and you need not look far for the major culprit: it’s their leaders’ inability to communicate effectively. You may also have leaders who present impressive,...

Lifestyle Business

Against all odds

By Charlie A. Agatep | April 11, 2005 - 12:00am

I’ve just re-read the book Angela’s Ashes by Frank McCourt. In this luminous memoir, McCourt writes about the travails of his childhood with remarkable humor and compassion. He describes how he endured...

Lifestyle Business

McCann Erickson exec joins Euro RSCG Worldwide

November 16, 2003 - 12:00am

Marc Lepere, former executive vice president at McCann-Erickson Worldwide, has joined Euro RSCG Worldwide as executive vice president and chief marketing officer. Lepere will be responsible for all areas of Euro...

Business

How PR can defuse a crisis

By Charlie A. Agatep | July 25, 2003 - 12:00am

Some years back, Metrolab Industries Inc. developed Block and White skin whitening lotion on the strength of a market research study that showed 60 percent of Filipino women wanted a fair rather than a brown skin....

Business

What PR can do besides help the business grow

By Charlie A. Agatep | May 28, 2003 - 12:00am

It is estimated that public relations firms employ some 200,000 PR workers who influence 40 percent of everything Americans read or see. By the end of year 2002, US business reportedly spent almost $2 trillion on...

Business

‘Chef Carlos’ and his recipe for the American dream

By Charlie A. Agatep | November 15, 2002 - 12:00am

Among the 250 students of St. Raphael Catholic School and Lutheran Church of the Cross Day School in St. Pete, Florida, my son, Carlos Agatep, Jr., nicknamed "Jigger", is fondly called "Chef Carlos"....

Business