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                    [Title] => Hitting the target market
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Imagine playing darts with your eyes closed, or throwing a basketball wearing a blindfold. In both cases, your inability to see your target would make it nearly impossible to hit it. Doing business without knowing who your target market is will prevent you from reaching your objectives, whether they are increased sales, market share or brand awareness.


                    [DatePublished] => 2001-10-03 00:00:00
                    [ColumnID] => 133272
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                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
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ADVERTISING LUMINARIES

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Imagine playing darts with your eyes closed, or throwing a basketball wearing a blindfold. In both cases, your inability to see your target would make it nearly impossible to hit it. Doing business without knowing who your target market is will prevent you from reaching your objectives, whether they are increased sales, market share or brand awareness.


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Hitting the target market

By Bong R. Osorio | October 3, 2001 - 12:00am

Imagine playing darts with your eyes closed, or throwing a basketball wearing a blindfold. In both cases, your inability to see your target would make it nearly impossible to hit it. Doing business without knowing...

Lifestyle Business