^
+ Follow AD BOARD Tag
Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 1423984
                    [Title] => Love broadcast So what's the big deal about two guys holding hands?
                    [Summary] => 

Well, depends on who you're talking to.  For the self regulating Ad Board, the organization that polices its own ranks of advertising agencies so that the bounds of decencies are observed, two palms pressing flesh is "too gay."

[DatePublished] => 2015-02-15 00:00:00 [ColumnID] => 134681 [Focus] => 0 [AuthorID] => 1421312 [AuthorName] => Joseph T. Gonzales [SectionName] => Freeman Opinion [SectionUrl] => opinion [URL] => ) [1] => Array ( [ArticleID] => 934534 [Title] => Sa di pa ang Kadaugan TV commercial sa diaper ipatangtang [Summary] =>

Ginganlan og “gahi’g ulo” ni Lapulapu City Mayor Paz Radaza ang tag-iya sa TV commercial sa EQ diaper gumikan sa padayon niini nga pagpagawas sa telebisyon.

[DatePublished] => 2013-04-25 00:00:00 [ColumnID] => 0 [Focus] => 0 [AuthorID] => 1173948 [AuthorName] => Bong Soriano [SectionName] => Banat Balita [SectionUrl] => balita [URL] => ) [2] => Array ( [ArticleID] => 934693 [Title] => EDITORIAL - Artistic license [Summary] =>

Now that the EQ diaper advertisement controversy is over, perhaps it is time to ask the one burning question that never got to be asked while the controversy ran its course -- why was it that only very few took up the cudgels for EQ?

[DatePublished] => 2013-04-25 00:00:00 [ColumnID] => 0 [Focus] => 0 [AuthorID] => [AuthorName] => [SectionName] => Freeman Opinion [SectionUrl] => opinion [URL] => ) [3] => Array ( [ArticleID] => 933904 [Title] => Lapu-Lapu wins battle vs. EQ ad [Summary] =>

Lapu-Lapu City has won the battle.

[DatePublished] => 2013-04-23 00:00:00 [ColumnID] => 0 [Focus] => 0 [AuthorID] => 1321282 [AuthorName] => Flor Z. Perolina [SectionName] => Cebu News [SectionUrl] => cebu-news [URL] => ) [4] => Array ( [ArticleID] => 709180 [Title] => Bulge control [Summary] =>

The new guidelines for billboards in Metro Manila are pretty definitive: No posting of breast, butt or bulge.

[DatePublished] => 2011-07-24 00:00:00 [ColumnID] => 134681 [Focus] => 0 [AuthorID] => 1420927 [AuthorName] => Joseph Gonzales [SectionName] => Freeman Opinion [SectionUrl] => opinion [URL] => ) [5] => Array ( [ArticleID] => 549598 [Title] => Trouble in Makati [Summary] =>

The other Sunday, the fiesta celebration in Barangay Guadalupe Viejo in Makati was marred by a violent incident which injured several people including a 12-year-old boy and a 74-year-old woman.

[DatePublished] => 2010-02-16 00:00:00 [ColumnID] => 135879 [Focus] => 0 [AuthorID] => [AuthorName] => [SectionName] => Business [SectionUrl] => business [URL] => ) [6] => Array ( [ArticleID] => 58597 [Title] => Ad it up [Summary] => [DatePublished] => 2008-04-27 00:00:00 [ColumnID] => 134681 [Focus] => 0 [AuthorID] => 1420927 [AuthorName] => Joseph Gonzales [SectionName] => Freeman Opinion [SectionUrl] => opinion [URL] => ) [7] => Array ( [ArticleID] => 328266 [Title] => City council hits "offensive" ad of herbal capsule for men [Summary] => The city council protested to the Advertising Board a published advertisement of a herbal capsule for men due to its being "offensive" that "seems to go beyond the line of public decency and morals."

The advertisement of Penrex capsule depicted a naked man covering his private parts alongside a sleeping dog, with the caption saying, "your body says yes but your puppy says no, make your yes a yes, try Penrex."
[DatePublished] => 2006-03-26 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => [AuthorName] => [SectionName] => Cebu News [SectionUrl] => cebu-news [URL] => ) [8] => Array ( [ArticleID] => 291289 [Title] => Fuel ads face off – a big Shell booboo? [Summary] => Most of you must be familiar with the most recent multi-media ad of my good friend and TV co-host (Motoring Today) and the country’s "living legend" of racing, Pocholo Ramirez with his sponsor Petron. This is the one where he goes all the way from Pagudpud to Sorsogon with Epi Quizon. Let me give you a brief backgrounder on this now controversial ad, which started as a legitimate claim for fuel efficiency.
[DatePublished] => 2005-08-13 00:00:00 [ColumnID] => 133756 [Focus] => 0 [AuthorID] => 1805279 [AuthorName] => Rey Gamboa [SectionName] => Business [SectionUrl] => business [URL] => ) [9] => Array ( [ArticleID] => 259157 [Title] => Adboard cracks the whip [Summary] => The Adboard and its nine-member associations are dead serious about cracking the whip on non-members who violate the 18-minute per hour commercial load limit.
[DatePublished] => 2004-07-28 00:00:00 [ColumnID] => 134315 [Focus] => 0 [AuthorID] => [AuthorName] => [SectionName] => Business [SectionUrl] => business [URL] => ) ) )
AD BOARD
Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 1423984
                    [Title] => Love broadcast So what's the big deal about two guys holding hands?
                    [Summary] => 

Well, depends on who you're talking to.  For the self regulating Ad Board, the organization that polices its own ranks of advertising agencies so that the bounds of decencies are observed, two palms pressing flesh is "too gay."

[DatePublished] => 2015-02-15 00:00:00 [ColumnID] => 134681 [Focus] => 0 [AuthorID] => 1421312 [AuthorName] => Joseph T. Gonzales [SectionName] => Freeman Opinion [SectionUrl] => opinion [URL] => ) [1] => Array ( [ArticleID] => 934534 [Title] => Sa di pa ang Kadaugan TV commercial sa diaper ipatangtang [Summary] =>

Ginganlan og “gahi’g ulo” ni Lapulapu City Mayor Paz Radaza ang tag-iya sa TV commercial sa EQ diaper gumikan sa padayon niini nga pagpagawas sa telebisyon.

[DatePublished] => 2013-04-25 00:00:00 [ColumnID] => 0 [Focus] => 0 [AuthorID] => 1173948 [AuthorName] => Bong Soriano [SectionName] => Banat Balita [SectionUrl] => balita [URL] => ) [2] => Array ( [ArticleID] => 934693 [Title] => EDITORIAL - Artistic license [Summary] =>

Now that the EQ diaper advertisement controversy is over, perhaps it is time to ask the one burning question that never got to be asked while the controversy ran its course -- why was it that only very few took up the cudgels for EQ?

[DatePublished] => 2013-04-25 00:00:00 [ColumnID] => 0 [Focus] => 0 [AuthorID] => [AuthorName] => [SectionName] => Freeman Opinion [SectionUrl] => opinion [URL] => ) [3] => Array ( [ArticleID] => 933904 [Title] => Lapu-Lapu wins battle vs. EQ ad [Summary] =>

Lapu-Lapu City has won the battle.

[DatePublished] => 2013-04-23 00:00:00 [ColumnID] => 0 [Focus] => 0 [AuthorID] => 1321282 [AuthorName] => Flor Z. Perolina [SectionName] => Cebu News [SectionUrl] => cebu-news [URL] => ) [4] => Array ( [ArticleID] => 709180 [Title] => Bulge control [Summary] =>

The new guidelines for billboards in Metro Manila are pretty definitive: No posting of breast, butt or bulge.

[DatePublished] => 2011-07-24 00:00:00 [ColumnID] => 134681 [Focus] => 0 [AuthorID] => 1420927 [AuthorName] => Joseph Gonzales [SectionName] => Freeman Opinion [SectionUrl] => opinion [URL] => ) [5] => Array ( [ArticleID] => 549598 [Title] => Trouble in Makati [Summary] =>

The other Sunday, the fiesta celebration in Barangay Guadalupe Viejo in Makati was marred by a violent incident which injured several people including a 12-year-old boy and a 74-year-old woman.

[DatePublished] => 2010-02-16 00:00:00 [ColumnID] => 135879 [Focus] => 0 [AuthorID] => [AuthorName] => [SectionName] => Business [SectionUrl] => business [URL] => ) [6] => Array ( [ArticleID] => 58597 [Title] => Ad it up [Summary] => [DatePublished] => 2008-04-27 00:00:00 [ColumnID] => 134681 [Focus] => 0 [AuthorID] => 1420927 [AuthorName] => Joseph Gonzales [SectionName] => Freeman Opinion [SectionUrl] => opinion [URL] => ) [7] => Array ( [ArticleID] => 328266 [Title] => City council hits "offensive" ad of herbal capsule for men [Summary] => The city council protested to the Advertising Board a published advertisement of a herbal capsule for men due to its being "offensive" that "seems to go beyond the line of public decency and morals."

The advertisement of Penrex capsule depicted a naked man covering his private parts alongside a sleeping dog, with the caption saying, "your body says yes but your puppy says no, make your yes a yes, try Penrex."
[DatePublished] => 2006-03-26 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => [AuthorName] => [SectionName] => Cebu News [SectionUrl] => cebu-news [URL] => ) [8] => Array ( [ArticleID] => 291289 [Title] => Fuel ads face off – a big Shell booboo? [Summary] => Most of you must be familiar with the most recent multi-media ad of my good friend and TV co-host (Motoring Today) and the country’s "living legend" of racing, Pocholo Ramirez with his sponsor Petron. This is the one where he goes all the way from Pagudpud to Sorsogon with Epi Quizon. Let me give you a brief backgrounder on this now controversial ad, which started as a legitimate claim for fuel efficiency.
[DatePublished] => 2005-08-13 00:00:00 [ColumnID] => 133756 [Focus] => 0 [AuthorID] => 1805279 [AuthorName] => Rey Gamboa [SectionName] => Business [SectionUrl] => business [URL] => ) [9] => Array ( [ArticleID] => 259157 [Title] => Adboard cracks the whip [Summary] => The Adboard and its nine-member associations are dead serious about cracking the whip on non-members who violate the 18-minute per hour commercial load limit.
[DatePublished] => 2004-07-28 00:00:00 [ColumnID] => 134315 [Focus] => 0 [AuthorID] => [AuthorName] => [SectionName] => Business [SectionUrl] => business [URL] => ) ) )
abtest
By Joseph Gonzales | April 27, 2008 - 12:00am
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