Protect your hair with Phytoplage

When I was a kid and especially on out-of-town trips, I used to marvel at those little dark street children with blond hair. I couldn’t quite figure out if they were hideous or attractive.

I found out they were called anak-araw ("sun children").

Now, whenever we see a bad orange bleach or funky hair-dye job, we make jokes and call people anak-araw.

Anak-araw is certainly not a label you want to be called.

But what do you do if you really love the outdoors and the beaches and the sun?

Constant exposure to sun, wind and sea salt can make weakened hair become dry, brittle, rough, and difficult to style. It can also lose its color.

Why? Because unlike the skin, which has the capacity to renew itself, the UV-attacked hair shafts cannot be repaired.

To protect the hair from this breakdown process, Phyto (pronounced "fee-toe") comes up with a sun-care protection line called Phytoplage to protect the hair from sun exposure by using protective treatments, and to repair it using moisturizing and repairing treatments.

Phytoplage consists of seven products, four of which fall under the Hair Repair and Moisture-replenishing treatments, and three are from the Protective Haircare Treatments:

Phytoplage Protective Sun Veil (P795) forms an invisible screen to protect hair from the drying effects of the sun, seawater, chlorinated water, and the wind. Ideal for natural hair, with sunflower extract and sweet almond that protects, moisturizes and nourishes hair, it can also be used as a hairstyling product both at the beach and in the city. Phytoplage Protective Beach Spray (P795) is highly recommended for sensitized and color-treated hair. It offers maximum sun protection with olive oil, willow, and rosemary extracts, leaving hair beautiful and shiny while preserving hair color. Phytoplage Sun Protection Oil (P795) is great for all hair types, especially for long hair and swimmers. Ideal for fragile hair or extreme sun exposure, this oil with olive oil extract offers maximum sun protection and nourishes the hair as well as preserves its radiant color. The Phytoplage Protective Styling Gel (P795) is perfect for short and curly hair, with Chinese galanga extract and a UV filter, as well as white lotus and sugar cane extract that coats the hair for protection and facilitates styling.

Phytoplage Moisturizing Hair and Body Wash (P795) is a convenient two-in-one shampoo and body wash that is specially formulated to cleanse the skin and hair after sun exposure as it contains bamboo marrow extract and nut oil that facilitates detangling and smoothes out salt elements from our hair and body. Phytoplage After-Sun Repair Mask (P995) is a reparative moisturizing mask that restores comfort to hair damaged by the sun, sea, and chlorine. Aside from bamboo marrow, it has rush nut oil and shea butter that provides in-depth nourishment to hair weakened by the sun. Phytoplage Hydrating After-Sun Mist (P795) rehydrates dry, sun-damaged hair. Simply shake and spray the pro-vitamin mist onto wet or dry hair and work through evenly. Contains sugar cane and red algae extract, rich in trace elements that protects and strengthens the hair fiber.

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Phytoplage, Phyto’s Sun Care Range, is available at all Rustan’s Essenses and selected outlets of SM Department Store, Watsons, PCX, Landmark and Crossings Department Store in Quezon City.

Phyto is also distributed in professional salons like Kaizen, Crispin Btitanico, Lucy Britanico and Studio 546.

Avail of Phytoplage’s "Summer Fair" promo ongoing at Rustan’s Essenses and selected branches of SM Department Stores, Watsons and PCX outlets.

Visit the Phyto animation counter in SM Makati from March 8-14. Know more about Phyto from http://www.phyto.com.