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Sports

Smart, DLS join forces to boost Esports

The Philippine Star
Smart, DLS join forces to boost Esports
Smart President and CEO Al S. Panlilio (standing, fifth from left) announced the wireless services provider’s partnership with Dark League Studios (DLS) to further boost Filipino esports programs. Also present at the partnership announcement were DLS co-founder and chairman Bobby Rosales, DLS co-founder and chief marketing officer Alfrancis Chua (standing, third and fourth from left, respectively), Philippine Esports Organization executive director Marlon Marcelo, DLS CEO AC Valdenor, and Smart FVP for Consumer Marketing Melvin C. Nubla (standing, third to fifth from right), and the Smart Omega esports team
STAR / File

MANILA, Philippines — PLDT wireless subsidiary Smart Communications, Inc. (Smart) has teamed up with Esports event management and production team, Dark League Studios (DLS) to further advance Esports and empower aspiring gamers from the grassroots to level up to the pro leagues and become national athletes.

Smart and DLS will also work together to bring more exciting and immersive gaming experiences through the Smart GIGA Arena, the country’s first all-in-one Esports platform that offers tournament experience to amateur players of popular games including Mobile Legends: Bang Bang, Call of Duty Mobile, Player’s Unknown Battleground, and League of Legends Wild Rift.

The partnership will allow Smart to further grow GIGA Arena in terms of the number of tournaments, onboarding of game developers, and provide consumer centric activities within the platform.

Since its launch in 2022, Smart GIGA Arena has hosted over two million users in nearly 1,000 tournaments, offering more than P4.2 million in prizes.

Through this partnership, Smart and DLS have also committed to work closely and collaborate with the Philippine Esports Organization (PeSo) to adopt industry best practices and maintain the highest standards of integrity.

Both Smart and DLS are gearing up to engage more Filipino gamers with new tournaments and enhanced features on the GIGA Arena platform.

“Our partnership with DLS is in line with our commitment to provide the best gaming experience to Filipinos. We at Smart have always believed in the ability of Filipinos to dominate sports of all kinds – including Esports. Through our collaboration with DLS, we hope to empower more aspiring Esports athletes to level up their gameplay and compete in a much bigger arena,” said Al S. Panlilio, PLDT Inc and Smart Communications president and CEO.

“We share Smart’s vision for Philippine Esports, and we are excited to leverage our expertise and experience in engaging the gaming community and inspiring Filipino gamers to fulfill their dream,” said Alfrancis Chua, co-founder and chief marketing officer of Dark League Studios.

“We are glad to see the support of Smart to elevate the industry and align our initiatives in favor of the sport.  This will help generate more opportunities for aspiring Filipino gamers to showcase and develop their skills as they aspire to become the next generation of Team SIBOL athletes,” said Marlon Marcelo, executive director of Philippine Esports Organization.

Smart empowers Filipino gamers with the Philippines’ fastest and best mobile network, as recognized by Ookla, the global leader in mobile and broadband network intelligence.

Smart is the first and only Philippine mobile operator to win Ookla’s Best Mobile Network award in Q1-Q2 2022 and Q3-Q4 2022. To get this rare and prestigious recognition, Smart won both the Fastest Mobile Network and Best Mobile Coverage awards within the same reporting periods.

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