MANILA, Philippines — Filipino fans will not be missing out on the biggest basketball tournament of the year as OKBet came in as sponsor of Cignal TV’s broadcast of the 2023 FIBA Basketball World Cup.
OKBet will be present in Cignal TV’s broadcast across different platforms, including free-to-air television on TV5 and One Sports and Pay TV on One Sports+ and OTT C-Play.
The sponsorship agreement was formalized last Thursday at the Black Olive Restaurant and Events Hall in Pasig City.
Among those present were OKBet assistant business director Perterean Briñas; OKBet brand director Christopher Cañadella; Cignal TV vice president for content innovations, solutions and channel sales Eric Centeno; and TV5 cluster head Jackie Dulog.
Centeno said that there will be a “very extensive coverage” of the games, which will be played in three host countries this year, namely the Philippines, Japan, and Indonesia.
“We welcome, acknowledge, and thank OKBet (as) one of our first broadcast sponsors for this monumental event,” the media firm exec said. “We are looking forward to a fruitful relationship and beneficial partnership moving forward.”
OKBet and Cignal TV aim to make the hardcourt action more accessible to the passionate fans at home, especially now that the country is hosting FIBA once again after over four decades.
A total of 32 teams, allocated into eight groups of four, are competing this year for the much-coveted Naismith Trophy. The Philippine men’s national basketball team Gilas Pilipinas will play in Group A, joining Angola, the Dominican Republic and Italy.
The 2023 FIBA Basketball World Cup is set to kick off on Aug. 25 at the Philippine Arena.