Aice Group and FIFA announced the selection of Aice as the official ice cream brand for the 2022 Qatar World Cup™.
This, according to Aice Group, is not only FIFA's recognition of the ice cream industry in Southeast Asia but also a high recognition and trust for the brand and its product quality.
Jack Wang, CEO of Aice Group said that Aice, being the only chosen official ice cream brand in Southeast Asia for FIFA World Cup Qatar 2022, is an opportunity to reveal Southeast Asian enterprises through the World Cup, particularly the Southeast Asian food and ice cream companies securing worldwide attention.
Wang also emphasized that this partnership is not only the pride of Aice but also the pride of the entire Southeast Asian food and ice cream industry.
Aice's culture aligns with football's cheerful culture
During the announcement, Wang introduced Aice Group's slogan "Have an Aice Day," highlighting how their tasty ice cream can give a nice and pleasant experience to its consumers.
The ice cream company is committed to its mission of letting every consumer easily and conveniently enjoy a high-quality ice cream. This is pretty much in line with the happiness advocacy of football where anyone can play the game anywhere and any time, even barefoot on dirt roads and small streets or even without the expensive sports equipment.
Aice hand-in-hand with FIFA World Cup Qatar 2022™
After its successful showing last 2018 as the only chosen ice cream brand for 2018 Asian Games, Aice now takes the world football stage as the only official ice cream brand from Southeast Asia for the upcoming FIFA World Cup that will be held in Qatar this 2022.
This partnership is one of Aice's major activities to advocate high-quality life, promote a healthy lifestyle and the well-being of people.
Since the establishment of the brand, Aice has always adhered to the brand and product concept of "quality innovation" and managed the team with the sports spirit of hard work, progress and unity.
It has continuously promoted its services, helped retail outlet stores to increase their revenue, and delivered high-quality, innovative, delicious and healthy ice cream products to consumers.
This time, Aice has the opportunity to establish a close relationship with the world's top events which is an exciting thing for football fans and consumers. At the same time, it also provides an excellent opportunity for industry upgrades on the quality and innovation of ice cream brands in Southeast Asian countries such as the Philippines, Indonesia, Vietnam, Cambodia and Laos.
Sportsmanship: an Aice value
Held every four years, the World Cup embraces the sports spirit of "hard work, progress and unity," which all align with Aice’s business and brand philosophy.
Wang said that he is honored and lucky that Aice can develop and grow together with the world's most influential sport.
According to him, the continuous efforts of players to achieve better results have brought passion and joy to football fans; at the same time, the hard work and progress from Aice employees to create world-class quality products have allowed more people in the world to easily enjoy the deliciousness and joy brought by its ice cream.
Wang also shared that the Aice logo carries the brand's core values—A for A-level or top quality, I for innovation, C for cheerfulness and E for excellence—which they believe are values that align with the spirit of the World Cup.
Aice hopes that through the cooperation with the 2022 Qatar World Cup™, the football culture and the sports spirit can be better shared among the countries and people in Southeast Asia and around the world, and let everyone enjoy a better quality of healthy life easily under the spirit and atmosphere of hard work, progress, unity and joy.
Sportsmanship and corporate responsibility
Eight years since its launch in Southeast Asia, Aice has always been enthusiastic and supportive of sports. It has constantly acknowledged how the spirit of sports can play an important role in corporate development and social responsibility, as seen in their active participation in the 2018 Asian Games.
Apart from its partnership in sports events, Aice in the past two years has donated 67 million masks to people in Southeast Asia and rolled out two kinds of special pandemic prevention products which benefited more than 200 million people.
Additionally, the company went to the front line to implement the sports spirit into the practice of corporate responsibility for the people, the government and social welfare organizations. This they have shown in their projects and campaigns for earthquake and volcanic eruption responses, and flood relief, as well as public welfare in partnership with women and children's organizations and the Ministry of Education.
This year, Aice invites everyone to the 2022 World Cup and encourages all to be full of passion and ignite the spirit of sports together!