MANILA, Philippines — Filipino artist Egg Fiasco is living a reality he never thought possible.
This as his art career reached new heights with a milestone collaboration with sportswear giant adidas.
Tasked to design a shoe representing the Philippines in the adidas UltraBoost DNA City Pack, Egg shared the surreal experience of fulfilling a career goal.
"When I look back, it seemed impossible to get us from the streets and design [a shoe]. It's a dream," Egg shared on Friday during the shoe's launch in adidas Brand Center in Makati.
"I'm a fan of the brand ever since I was younger eh... [And] for me, it was like 'What? Is this really happening?'. Sobrang surreal," he added.
Just the second Filipino artist to come out with a shoe design with adidas, Egg bared that it was a different experience that had challenged him as an artist.
It then became a collaborative effort among a close knit group of Filipino artists, including renowned toymaker Quiccs who also designs shoes with the brand.
"When they approached me to reach out to design a shoe, I was really surprised and excited. But at the same time, I felt challenged... It's really a new platform for me kasi," said Egg, who is known more for his murals and graffiti work.
"A shoe design is a different experience for me. So I needed the point of view of my friends who focused more on fashion," he added.
Little did Egg know that his working with his fellow artists would blossom into a unique take on the culture of the Philippines as its represented in the City Pack.
Celebrating the vibrancy of Filipinos
The whole idea of the City Pack was to capture the essence of a country's culture, as the pack includes designs from other Southeast Asian countries with artists representing their own heritage.
Egg's vision for the Philippines design was a bit out of the ordinary, but remained authentic nonetheless.
Working together with his fellow Filipino artists, Egg found Filipino culture represented in video games.
Having workshopped ideas with his friends, playing games became a frequent topic that eventually became a springboard for the design.