Titan converts BGC branch into Nike-exclusive 'Pop-up' store
October 18, 2017 | 12:10pm
The Titan BGC store has been transformed with its partnership with Nike | Ian Celis/ Nike PH
MANILA, Philippines — Nike has partnered with basketball specialty store Titan for the upcoming holiday season.
Under the deal, Titan's flagship store at the Bonifacio Global City in Taguig has been transformed and will sell Nike products exclusively.
Nike Philippines marketing manager Patrick Reyes said the partnership came at the perfect time.
"There is no greater time to be a basketball fan than now," he said during the partnership launch Wednesday.
"Each and every one of us, in a way, is connected to game of basketball," Reyes added.
The Titan x Nike Pop-up Store will feature Nike's latest basketball shoes, including the LeBron 15 'Ghost"
The LeBron 15 will feature Nike's latest technology -- BatleKnit and a combination of Max Air and Zoom Air that will be both tough and comfortable at the same time.
A dedicated wall for the Jordan Brand is also available as well as the Nike Air Force 1, which is celebrating its 35th anniversary this year.
The Nike Air Force 1 is celebrating is 35th year this year | Ian Celis/ Nike PH
A new silhouette for the for the Air Force 1 will be released weekly from October to mid-December and will come with an exclusive pin, dubrae or chain per purchase.
Fans will also get their hands on the Nike Connected jersey, which made its official debut with the NBA this season as well as the accompanying mobile app.
The NBA inked an eight-year apparel partnership with Nike | Ian Celis/ Nike PH
Nike will also be staging "Battle Force Manila," a series of tournaments ranging from basketball, dance, music, art and style. More information can be found here.
The Titan x Nike Pop-up Store is open from Monday to Sunday from 11 a.m. to 10 p.m.
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