Unique online game offers trip to Brazil World Cup

MANILA, Philippines - Adidas launched a unique online gaming platform last Monday, giving players and fans the chance to win the ultimate dream ticket – a trip to the 2014 FIFA World Cup Brazil.

The game not only requires players to use their own talent, but is also powered by social media meaning that the more Leo Messi is talked about online, the faster the game becomes and the more chance competing players will have of winning the trip to Brazil.

The innovative game is located on www.adidas.com/fastorfail and is strongly tied to Leo’s new adizero f50 Messi boots, which he first used during the UEFA Champions League last February.

The online game, available in two formats (desktop and mobile), puts players in the shoes of Messi, providing a sense of what it feels like to take to the pitch as one of the best players in the world.

Playing from the perspective of Messi, players must beat opposition defenders in order to progress to Brazil, where the 2014 World Cup will be held in June-July.

Those who complete the journey and get all the way to Brazil are automatically eligible to win two tickets to the first Argentina game of the World Cup. The trip also includes travel and accommodation in Rio de Janeiro.

The Fast or Fail game can be played and downloaded through www.adidas.com/fastorfail. A full list of terms and conditions can also be found on the site.