Fila, AIA hold advocacy run for rehab of classrooms

MANILA, Philippines - Fila and Athletes In Action (AIA) will stage the Schools Run for School Rooms run on July 7 with a big field expected to see action at the Bonifacio Global City in Tagiuig.

Over 15,000 runners have already signed up for the event held to raise funds for the rehabilitation of schools in Iligan City, among the worst-hit places in Mindanao by Typhoon Sendong last year.

“There has always been a lack of classrooms all over the country and this situation worsened after Typhoon Sendong,” said Jose Andes, national director of AIA Philippines. “Through the help of our partners, we hope to build more classrooms, especially in Iligan City.”

AIA is also partnering with the GMA Kapuso Foundation and iCare Foundation for the project with the former to facilitate the rehabilitation of the classrooms.

The SRSR is co-presented by leading sportswear brand Fila with Sony, Gardenia, Cherifer, Oracare, Pocari, Treelizer and Air Conserve as backers.

Since 1911, Fila traces its roots from Biella, a province set at the foot of Italian Alps. Unknown to many, this small town brand is big on corporate social responsibility. At the recently concluded 2012 Fila Polo Cup, project “500 for 500” was launched by Fila president Butch Albert to help Typhoon Sendong victims once again by donating P500 to 500 families for every purchase of Skele-Toes.

Skele-Toes is Fila’s latest line of revolutionary active footwear. The other models are Swerve and Flow, the former boasting of a dynamic landing system through a lightweight foam at the midsole and V3 technology inserts at the heel.

Fila Flow is perfect for the outdoor dweller with its heavy duty outsole, making every shock and bump a breeze. Tickets and registration forms are available at SM Ticketnet outlets www.smtickets.com/event/view/776. Singlets and race kits bibs can be claimed at Fila stores in Metro Manila.

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For details, contact Claudine de Leon tel. No. 63917-536-0809 or email [email protected].