Puentevella named FIFA marketing, TV exec

MANILA, Philippines - The International Football Federation (FIFA) has appointed Monico Puentevella, chairman of Philippine Olympic Committee and advisory council member of Philippine Football Federation (PFF), to the body’s powerful Marketing and TV Committee.

Puentevella’s appointment was contained in an official communication dated Dec. 30, 2011 from Fifa secretary general Jerome Valcke, who said the world body “looks forward to welcoming Puentevella to Zurich, Switzerland” as he assumes the position.

The Marketing and Television Committee, which is headed by Marios Lefkaritis of Cyprus, advises Fifa’s Executive Committee “with regard to drafting and implementing contracts between Fifa and its various marketing/television partners and analyzing marketing and television strategies that have been devised.”

Puentevella is said to be the only Filipino in recent years to be named to the prestigous Fifa hierarchy. This will actually be his second time to serve Fifa after being a member of the world body’s equally powerful Media Committee many years back.