New products: Adidas gears up for NBA 2010

MANILA, Philippines - World’s leading sports apparel adidas has introduced its latest active line, the Techfit Padded and Powerweb compression, which gives an athlete an effective edge on the court.

In fact, adidas, the official compression brand of the NBA this 2009-2010 season and outfitter of the best cagers in the league, provides all 450 players across 30 NBA teams with Techfit Padded and Powerweb compression base layer worn underneath their uniforms for optimal on-court performance.

This exclusive NBA Partnership highlights adidas Techfit as a complete and customizable system to address every player’s individual needs regardless of the game situation.

With Powerweb, a player can literally elevate his game with the use of compression fabrics and applied TPU (Thermoplastic Polyurethane) bands in specific areas. These supports key muscle groups and stores elastic energy to deliver explosive acceleration and endurance throughout athletic movement.

The Padded compression, on the other hand, protects a player from flying knees and elbows and gives him extra freedom for that crossover or slam.

The adidas Techfit range is now available at all leading adidas stores.

With the Techfit team system, adidas offers a new arsenal to help athletes become better – for more speed or more protection.

The adidas Techfit has been tested most notably by 2009 NBA All-Star Dwight Howard, the 6-11 center and power forward of the Orlando Magic also known as the “Superman” and widely regarded as one of the most powerful giants in the NBA and one of the league’s best rebounders.

To elevate his game, Howard needs to be faster.

The adidas Techfit PowerWeb combines compression fabrics and a web of strategically placed TPU powerbands that boost power to key muscle groups for more efficient movement increasing acceleration, thus improving endurance and reducing fatigue.

Chicago Bulls point guard Derrick Rose, an NBA Rookie of the Year awardee, is one of the fastest players in the league. In his first playoff outing, he recorded a whopping 36 points, tying Kareem Abdul-Jabaar’s record for most points scored by a rookie in his debut.

To elevate his game, Rose needs to be stronger.

The adidas Techfit Padded, which includes padded tanks and shorts, features closed cell foam padding to protect athletes with maximum flexibility. By providing cushioning in the areas that take the most impact during a game, Techfit Padded is designed to resist the realities of flying elbows, hard fouls, and falls to the floor that come with the game, helping the player battle in the paint and drive the lane. An interlocked cell pattern also provides 27 percent increased flexibility and ventilation for the most comfortable and driest protection.