The league is organized with the purpose of providing a venue for STAR advertising clients and business partners to be able to foster a closer personal relationship and camaraderie among themselves. All teams will consist purely of each company’s management, supervisory and rank-and-file staff.
Six teams will be participating in the initial staging of the tournament, namely the RFM all-Stars, led by its president/CEO Joey Concepcion; Team ABS-CBN, recent champion of the broadcasters league; selections from Bankers Athletic Association members RCBC and UCPB; the powerhouse team from San Miguel Corporation, which boasts of three ex-PBA veterans; and host The Philippine Star, five-time Inter-Publication champion.
The games will be held on Saturdays at the Meralco Gym.
The Friendship League, the first of its kind, will be an annual basketball tournament open to all Philippine Star advertisers and friends.
The Philippine Star basketball team is supported by Adidas.