Ang Broadcaster sa Palasyo

Twenty years na pala kaming magkaibigan ni Broadcaster/Public Relations Expert Joee Guilas. (may napala ba naman ako?!) Na-realize namin ‘yan nung huli kaming magkita para i-celebrate ang isang bagong chapter ng kanyang buhay. (‘di naman siguro horror chapter ito ha!)

30 years na sya sa Broadcasting Industry. Nagsimula bilang writer at reporter. Naging news anchor ng iba’t ibang istasyon sa radyo at telebisyon. (umabot pa ng ibang planeta!)  Last year, ginawaran sya bilang Best News Anchor for Television ng Philippine Movie Press Club (PMPC) para sa kanyang programa sa PTV4. (s’ya ang kauna-unahang anchor ng istasyon na nabigyan n’yan ha!) Naging nominado rin sya bilang Best Television News Anchor sa Asian Television Awards 2024 na ginanap sa Vietnam (kulang na lang pati Ms Universe title makuha nya, bilang nasa Council of Advisers din sya ng MUPH ha!)

Hindi rin matatawaran ang kanyang kontribusyon bilang Corporate Communications Executive ng iba’t ibang kumpanya.  (may bangko, may insurance company, atbp!) Ang pinakahuling posisyon na hinawakan nya ay Vice President and Director of Newport World Resorts.  (na humakot ng mahigit 50 local and national awards!)

Naging co-lecturer ko rin sya sa Communications Department ng Far Eastern University ng ilang taon.  (sino kaya ang mas love ng students sa aming dalawa?!)

Nagtapos si Joee ng BS Economics sa University of the Philippines. Produkto rin sya ng St. Joseph Parochial School at Torres High School.  (accelerated daw sya ha!)

Sa rami ng achievements nya, nakuha nya ang People Asia’s Men Who Matter Award at ang Lifetime Achievement Recognition ng Outstanding Men and Women of the Philippines Awards. (bigyan din kaya sya ng FAMAS?!)

Nitong nakaraang buwan, sumabak sya sa panibagong hamon.  (boxing ba ito?!) Sya ay na-appoint bilang Undersecretary of the Office of the Special Assistant to the Presi-dent for Investment and Economic Affairs, (OSAP-IEA), sa ilalim ni Secretary Frederick D. Go. (ay nasa Malacanang na ang friend ko ha!)

“ I always had it in my heart to serve the people through the government as a way of giving back to the taxpayers who gave me the means to finish my education. I am, after all, a product of the public school system. “ Pagbabahagi ni Joee. (ay serbisyong totoo!)

Pero bakit nga ba sa Economic affairs? (lakas maka-yaman ha!)

“Why not? Hahaha! A communications post would not have been as challenging. It’s something I’ve been doing for decades now. I love doing the unexpected and taking on new challenges. I’d like to believe that I am multi-faceted person and that there’s surely more to me than just my communications persona. “ (parang gusto ko maging multimedia star!)

Gaano na sya kahanda sa posisyong ito? (handa ka na ba sabi ni Ms. Korina?!) “Well, I finished economics in UP, been a business reporter for a very long time and landed senior executive roles in the private sector. Modesty aside, I’d say my expertise would be in the areas of marketing, communications and management, which perfectly fits the role that I landed in government. Strategic Partnerships and Engagements involves selling to investors, local and foreign, the idea of investing in the country. My role isn’t about crunching numbers. Knowing very well our country’s economic narrative will make me a good marketing guy for Philippine business.” (ang hirap mag-comment sa hanash na yan ha!)

So paano yan, syempre may pay cut na sya, bilang galing sya sa private sector papuntang gobyerno? “Yes, I did. In a major way. Hahaha! But you see, I have very simple needs as a person and I think I’ve been responsible enough to save up for my future while I was in the private sector. The reward of serving our people and being a part of our country’s success is of immeasurable value though. ” (magpapalibre pa naman sana ako!)

In all fairness, sa tagal ng pagkakakila ko kay Joee, alam kong magagampanan nya ng maayos (with flying colors!) ang kanyang bagong tungkulin, bilang alam ko isa sya taong matalino, masipag, mapagkakatiwalaan at may mabuting puso. (daming letter m ‘yan ha!)

“ I am here to work hard and serve them well. I don’t work to tick the box. I work to exceed expectations and succeed.

We have some very brilliant and excellent people in our economic team. I can’t be anything less, “ paglalahad ni Joee. (ay Usec Joee na pala!)

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