Swerteng transferee

No wonder, this singer-actor, a transferee from a rival TV network has earned for himself an important role in a primetime daily.

In most instances kasi, hindi gano’n kadali para sa isang artist, old or new – to penetrate primetime TV. Kadalasan, he or she is cast in a non-primetime slot regardless of his or her role.

Thanks to his manager cum benefactor?

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How genuinely unpretentious of Judy Ann Santos to announce at the shampoo/conditioner press launch, alongside her co-endorsers Ruffa Gutierrez, Gretchen and Claudine Barretto, “Magta-Tagalog na lang ako, nahihirapan na kasi ako, eh!”

Stiff at corporate naman kasi ang dating ng event that gathered a quaint blend of showbiz and lifestyle media. Despite that, Juday didn’t have a difficult time, she acquitted herself well.

But while I may agree with Juday sa puntong she’s not a glib talker compared to her fellow shampoo beauties, hindi ako sang-ayon sa kanyang self-deprecating stance that when contacted for the commercial, she initially doubted her qualification. Most Beautiful Women of 2008 kasi ang collective name para sa kanila, she thought she was a sore thumb.

But I thought otherwise, Juday may not strike as a temptress like Greta, or a goddess like Ruffa, or a princess like Claudine, but Juday has mystery in her character. Her presence is just as stunning, if not more.

Add to this ay ang pagiging product-friendly ni Juday who has joined the ranks of Sharon Cuneta and Kris Aquino with the most number of commercial endorsements, a fact that cannot be said of Ruffa, Greta and Claudine. Riding the MRT, for instance, particularly ’pag huminto sa Guadalupe station, there hangs on one side Juday’s billboard of an Ilonggo-style chicken house that has yet to invade radio and TV. Bukod dito’y sanrekwa pang billboards ni Juday are along the MRT route, na kung bibilangin, would account fo the total number of MRT’s passenger trains.

Going back to her concept of beauty, ito ba ang ’di kagandahan?

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Wanted ang isang never-been-out (gay) actor na ito sa kanyang one-time “service boy.” Ang dahilan, kulang daw kasi ang kanyang ibinayad kapalit ng kanyang aliw-serbisyo.

Himutok ng beinte’y uno anyos na lalaki, kung anu-ano raw ang ipinagawa sa kanya ng aktor who rose to fame back in the ’80s. Ang ending, limang daang piso lang ang lumanding sa kanyang palad.

“Ang barat naman pala ng ipinakilala mo sa akin, eh,” buwelta ng lalaki sa kontak nung aktor, “naturingang sikat pa man din siya… teka nga muna, half-Pinoy, half-Italian ba ’yon?”