Bagama’t maaaring sabihin ng bawat isa sa atin ang mga salitang “I love you” araw-araw, iba pa rin ang pagpapakita ng pagmamalasakit at pangangalaga sa ating mga mahal sa buhay.
Kaya naman ang celebrity dads na sina Gary Valenciano at Chito Miranda ay nakipag-partner sa AIA Philippines (dating AIA Philam Life) at BPI AIA (dating BPI Philam Life) upang maglunsad ng kampanya sa pagpapahayag ng pagmamahal in a more meaningful way.
Ang pinakasentro ng campaign ay ang kantang It’s Real Love ng dalawang magaling na singer, written by noted composer Jonathan Manalo in collaboration sa dalawa.
At sa ginanap na video launch ng It’s Real Love, Gary and Chito held a special serenade for AIA Philippines and BPI AIA customers, whose personal stories inspired the lyrics.
Giving back time para kay Chino sa lahat ng pagmamahal na natanggap niya sa paglipas ng mga taon sa pamamagitan ng pagtiyak na ligtas at secure ang kanilang mga mahal sa buhay at alam na mayroon sila ng proteksyon na kailangan nila.
“The song is about love, in all forms. We wanted to come up with something that talks about love, not just the romantic kind, but love for your mom, your brother or sister, or your children, and how unselfish it is and how it makes you care about someone else, more than yourself,” pahayag ni Chino.
Though ang kanta raw ay hango sa mga personal na kwento ng iba, pareho nilang sinabing nakaka-relate sila sa lyrics.
Ayon kay Gary : “I have two favorite lines in the song. One is ‘choose to show love in a special way’ and “lagi kang meron time sa pamilya.” My family means the world to me so these lines were very real to me.”
Habol ni Chito : “We made sure the lyrics were super specific and personal, and still relatable to everyone. I think the line ‘Lahat ng hirap, dugo’t pawis alay, babawi kahit papaano’ is perfect for showing appreciation for one’s mom or dad.”
Inihahandog rin ni Chito ang kanta sa kanyang pamilya na aniya sa greatest love niya. “With my family, I make sure that their health, safety, security, and overall wellness come first -- even before mine.”
Dagdag pa nito : “Writing the song and performing it was really exciting because it gave me a chance to inspire other people to do the same, and give them options when it comes to securing their loved ones’ future. It was a heartwarming experience when the people we sang to realized that we were actually singing about them.”
Para naman kay Gary na inalala kahapon ang kanyang heart operation, (5yrs ago today, May 6, 2018, I underwent open heart surgery for a double bypass on a single artery that was 95% blocked. Today I still am doing what I love doing and more. cI will always thank God for the protection, healing, and restoration He gave me. I love you Jesus,) tribute raw niya ito sa mga taong inisip muna ang iba bago isipin ang sarili nila at nagsakripisyo ng sobra para sa mga taong pinakamahalaga sa kanila.
“It can be verbally, or physically expressed. In fact, even by doing simple acts of prayers for loved ones bring the showing of love to a spiritual level. I try and put all these into action. I am a husband, a dad, a brother, and a friend, and I think the most important and perhaps most challenging way of showing love is to do it consistently by making time for them.”
He adds that showing love can be done in the simplest of ways. “The world is already so complicated and there’s no need to complicate it further by expressing love in ways that are hard to interpret. Learn from those that have extended their acts of love to you, then in your own creative way, do the same for someone else. There are various love languages and I would suggest using the most effective way, through actions like sending gifts, hugging them or simply praying for them.”
Another way to show love is to give them peace of mind, Gary says. “The future is always so uncertain and what everyone strives to reach assurance of security. The thing is, it’s what we do in the present that will play a major role on how the future is determined. By helping your loved ones through teaching them how to invest a portion of their incomes or even your own for your children or spouses, you are reassuring them the future will be better.”
AIA Philippines has P276.73 billion in total assets and P72.21 billion in net worth as of 31 December 2021 while serving almost 800,000 individual policyholders and nearly 800,000 insured group members.