Nagsama para sa isang magandang layunin ang BTS PH Army Pearls at Globe Rewards sa pagdiriwang ng kaarawan ni J-Hope last month.
The energetic and mood-maker rapper of Bangtan turned 29 last February 18, na nag-udyok sa kanyang fandom na gawing mas makabuluhan ang “Hobiuary”— o ang bagong termino ng fandom para sa buwan ng Pebrero— sa pamamagitan ng pagtulong sa mga dumaranas ng involuntary hunger.
Sa partnership na ito, pinagsama ng BTS Filipino fan base ang kanilang Globe Rewards points para mag-donate sa Hapag Movement.
Ang Hapag Movement ay ang banner program ng Globe na naglalayong tugunan ang gutom at tumulong na lumikha ng sustainable livelihood opportunities for underserved Filipinos.
Ang programa ay pinagtutulungan ng Ayala Foundation, Caritas Philippines, Tzu Chi Foundation, at World Vision Philippines.
Mirza Ann Barcenilla, Head and Founder of BTS Army PH Pearls, shared how the group’s love for J-Hope moved them to support the Hapag Movement.
“We have witnessed J-Hope’s growth as a genius artist. He continues to learn and challenge himself, and we couldn’t be any prouder of him. That’s why this Hobiuary, we’re celebrating his birthday by giving back to the community,” she said.
“This is a continued commitment from Globe to deeply engage our dear customers with their passion while doing a Globe of Good through Hapag Movement,” said Mike Magpily, Head of Marketing Strategy at Globe.
Nagsama-sama ang mga tagahanga noong Marso 3 hanggang 5 sa Trinoma Activity Center bilang paraan para makagawa sila ng makabuluhang send off sa idolo sa pag-anunsyo nito kamakailan sa kanyang enlistment.
A turnover ceremony was held at the end of the event, where a cheque from BTS PH Army Pearls under the Hobiuary fandom project was donated to the Hapag Movement.
The donation period ay tumakbo hanggang noong March 5, 2023.