MANILA, Philippines - Isang recycling artist (Mark David “Rubberman” Cerezo) na nagtuturo ng creativity and resourcefulness sa mga bata gamit ang recycled rubber material, pulis sa Davao (P/Supt. Dinisio Abude) na nagtayo ng youth camp save “troubled youth” at dating OFW (Leonilo H. Beltran) who founded a skills-training program, ang mga kinilalang first-ever Cobra Energy Drink Pinoy Heroes.
Lahat sila ay sinagupa ang laban ng buhay para magkaroon ng magandang bukas. Ang tatlong Cobra Pinoy Hero awardees ay tumanggap ng tropeo at cash na P100,000. Napili sila mula sa 2,000 inspiring stories na ipinadala.
Present sa awarding ceremony ang 2009 CNN Hero of the Year na si Efren Penaflorida, Tony Meloto, founder of GawadKalinga and Maj. Gen. Renato Garcia, executive director of the Help Educate and Rear Orphans (HERO) Foundation, kung saan nagbigay ng malaking tulong ang Cobra Energy Drink over the next five years.
Ayon kay Abe Cipriano, Asia Brewery’s marketing manager, “Ginawa namin ang kampanyang Cobra Mga Kwentong Tunay na Lakas dahil naniniwala kami sa tunay na lakas ng Pilipino. This campaign is our way of taking a step towards nation-building, in order to inspire Filipinos to be everyday heroes.”
Idinagdag naman ni Jef Mendoza, Cobra brand manager na “With this tremendous response from Luzon to Mindanao, it was only fitting that Cobra pays tribute to the men who inspire us to become better as a nation.”