Ang PCBA was conceptualized as an intimate conversation with people who have interesting and fascinating stories. Nagsimula ito sa pakikipag-usap kay world-renowned New Age guru Deepak Chopra. Sumunod sina Kris Aquino, Nene Pimentel, Raul Roco, Inno Sotto, Vicky Belo, Gemma Cruz-Araneta, Maria Ressa, Loren Legarda, Pilar Pilapil, Josie Natori, Shiela Coronel, Ricky Lee, Chavit Singson at GMA.
PCBA is directed by Bobby Garcia. It is hosted by Boy Abunda. Special assistant to Mr. Boy Abunda are Bettina Aspillaga, Ryan Brusola and Almed Garcia.