FIVB MWCH organizers tap Korean marketing

MANILA, Philippines — The Philippine National Volleyball Federation (PNVF) has incorporated the Korean touch in world-class marketing and public relations to the country’s first-time solo hosting of the FIVB Men’s World Championship (MWCH) 2025 in September.

PNVF president Ramon “Tats” Suzara personally handed the appointment of Jeon Yongjun as director of marketing and public relations of the Local Organizing Committee (LOC) of the FIVB MWCH 2025 during an official visit last week in Seoul.

“We wish to create opportunities for South Korea in the world of volleyball,” said Suzara, also president of the Asian Volleyball Confederation and executive vice president of the International Volleyball Federation (FIVB).

Suzara said Jeon is expected to effectively implement Korea’s marketing and promotional strategies, adding that his role will be “pivotal in driving the success and visibility of the prestigious event.”

Suzara, who was joined in the official visit in Seoul by PNVF secretary-general Donaldo Caringal and marketing head Raoul Floresca, noted that as pop culture influences consumer behavior in the Philippines, companies could capitalize as the South Korean national team takes part in the elite 32-nation world championship set from Sept. 12 to 28.

Jeon’s appointment was made upon the recommendation of Choongwon Su, chief development officer of NEOCOLORS P&A Inc., the exclusive advertising agency and promoter for South Korea and a major partner of the PNVF.