MANILA, Philippines — EQ Diapers has undeniably achieved a significant milestone, cementing its position as one of the fastest-growing Fast-Moving Consumer Goods (FMCG) brands in the Philippines.
Kantar, a global leader in marketing data and analytics, has revealed EQ as the fourth fastest-growing brand in the Health and Beauty category within its 2023 Brand Footprint report. These rankings encompass a wide array of products across various consumer sectors.
Kantar’s assessment relies on Consumer Reach Points (CRP), a metric that measures brand penetration and the frequency of purchases within Filipino households. EQ has accomplished an impressive 59 million CRP, marking a substantial 19% increase from the previous year. This achievement underscores EQ’s unrelenting commitment to providing sincere care for both parents and babies.
EQ recognizes that choosing the right product for the little ones can be overwhelming for both new and experienced moms. The brand aims to simplify this by offering high-quality, affordable products that meet the basic and growing needs of babies.
With every EQ product purchased, the brand seizes the chance to make small yet meaningful contributions to improving the overall quality of life for Filipino families.
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