Empowering nation-building through sports: Ayala Malls' pivotal role in supporting the Filipinas’ football journey
MANILA, Philippines — Amazing continues with Ayala Malls’ unwavering support to Filipino athletes. With its commitment to promote sports for nation-building, the lifestyle mall and the Philippine Football Federation (PFF) rallied fellow kababayans to cheer for the Philippine Women’s National Football Team (PWNFT).
Right from the outset, Ayala Malls played a pivotal role in enhancing awareness about the Philippines’ participation in the FIFA Women's World Cup. This dedication endured throughout the athletes’ journey—with each step, the community gathered with a renewed spirit, radiating love and pride for the country as they relentlessly backed the Filipinas.
The 2023 FIFA World Cup marked the first time in history the Philippines joined the celebrated event. Through various initiatives, Ayala Malls shared the heart-pounding adventure to patrons whilst inspiring camaraderie among young and old.
Celebrating dreams: Ayala Malls Glorietta hosts historic FIFA Women’s World Cup Trophy Tour in Manila
Ayala Malls Glorietta became the proud host of a remarkable and historic event as it welcomed the prestigious FIFA Women's World Cup Trophy Tour to Manila.
This monumental occasion allowed football enthusiasts and the public to get up close and personal with the iconic trophy, a privilege traditionally reserved for the official draw and final match of the FIFA Women's World Cup.
Standing as the solitary stop in Manila, the Glorietta Activity Center provided the perfect setting for this captivating spectacle last March.
The arrival of the FIFA Women’s World Cup Trophy at Glorietta was a momentous event, warmly welcomed by the local football community. In collaboration with the PFF and PWNFT, Ayala Malls aimed to inspire budding football players and young enthusiasts by allowing them to witness the embodiment of their aspirations up close.
Beyond the exhibit, the event also offered engaging activities such as freestyle football, penalty shooting challenges, and skill and header contests—all designed to foster a deeper connection with the sport and amplify support for the Filipinas’ historic debut appearance in the FIFA Women’s World Cup.
Celebrating unity: Ayala Malls hosts historic watch parties for Filipinas’ World Cup Journey
Solidifying its commitment to uplifting the Filipinas’ World Cup campaign, Ayala Malls hosted the PFF’s official watch parties across its malls. This powerful collaboration aimed not only to rally passionate support but also to provide more Filipinos the chance to be part of the action.
The matches were livestreamed in various Ayala Malls, creating a collective space for fans to come together.
The Ayala Malls journey mirrored the Filipinas’ remarkable journey on the field. Ayala Malls Manila Bay acted as the starting whistle, setting the tone for nationwide support at the Philippines vs Switzerland match.
UP Town Center became the canvas where history was painted, as Filipinos rejoiced in witnessing the nation’s debut goal and victory against New Zealand at the FIFA Women’s World Cup. As the final match unfolded against Norway, Ayala Malls Glorietta stood as a testament to the unwavering support of the Filipino community.
With goosebumps and tears in their eyes, the spectators stood as one, as the national anthem resonated through the air. These watch parties transcended the confines of malls, becoming arenas of collective celebration and embodying the spirit of unity that fuels the Filipinas’ extraordinary journey.
Celebrating the Filipinas: A heartfelt reunion with fans at Ayala Malls
The Filipinas came home to a warm welcome at Ayala Malls. The homecoming sparked heartwarming moments that linked the athletes closely with their fans, allowing them to show deep gratitude for those who stood by them every step of the way.
In a series of memorable events, the team’s journey back to the Philippines was embraced with open arms. The reunion commenced with the group’s first-ever meet and greet at the Adidas Brand Center in Ayala Malls Glorietta.
This was followed by a lively motorcade through the vibrant streets of Bonifacio Global City, which made its last stop at Ayala Malls Market! Market! where the Filipinas enjoyed a grand welcome-back celebration.
Embracing the future: Ayala Malls’ ongoing dedication to nation-building through sports
In a resounding declaration of its commitment, Ayala Malls firmly upholds the significance of sports as a cornerstone for fostering character and fortifying the nation. Fueled by this conviction, Ayala Malls remains steadfast in its dedication to champion initiatives for sports development, stretching beyond the realm of football into a diverse array of disciplines.
Expect more sports activities and experiences in Ayala Malls soon! For more information and announcements, visit https://www.ayalamalls.com/or head to Ayala Malls’ social media pages at https://www.facebook.com/AyalaMalls360/and https://www.instagram.com/iloveayalamalls/.
Editor’s Note: This press release is paid for by Ayala Malls.
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