OCTAResearch reveals Paraiso Beer Lakas and Bighani preferred by NCR beer drinkers over respective category leaders

In a blind taste test conducted in NCR and certified by OctaResearch, Paraiso Lakas was preferred by 6 out of 10 beer drinkers vs the leading strong beer brand when served with ice. Paraiso Bighani was preferred by 6 out of 10 beer drinkers in NCR vs the 2 leading brands in the 5% alcohol content category, whether served with ice or without ice. The leading beer brands are based on Euromonitor International’s ALCOHOLIC DRINKS IN THE PHILIPPINES June 2022 report.

When Filipinos feel like popping a beer, reputable consultation firm OCTAResearch bared that more NCR beer drinkers have opened up to new tastes with Paraiso Beer.

Crafted to open a new world of possibilities for today’s generation of beer drinkers, Paraiso Beer delivers true satisfaction in every gulp, defined by the fine flavors of high-quality malt, hops, yeast and specialty ingredients. 

The new brew presents two different flavors that quench the thirst of a market growing more discerning with their choices of quality beer. First is Bighani (5.00 % ABV), marked by a balanced malt profile and low bitterness, which is sure to enthrall those who love citrusy aromas with its refreshing burst of orange flavor crisp finish. For fans of full-bodied lager, Lakas (6.9% ABV) brings out pure satisfaction with its rich hop flavors and spices to go with a smooth mouthfeel. .

According to OCTAResearch, Paraiso Beer has become the preferred brew of 6 out of 10 Filipinos in the National Capital Region (NCR) in the submitted consumer test that pitted the newcomer against more established local brands. The survey certified by OctaResearch was conducted in NCR on both Paraiso Lakas and Paraiso Bighani variants separately. Based on the findings, Paraiso Lakas was the preferred taste versus the leading strong beer brand when served with ice, while Paraiso Bighani was the preferred taste either with ice or without ice versus the 2 leading brands in the 5% alcohol volume category. The leading beer brands are based on Euromonitor International’s ALCOHOLIC DRINKS IN THE PHILIPPINES June 2022 report.

“As verified by Euromonitor Data 2022.” said OCTAResearch fellow Dr. Guido David.

Whether it’s for a night-long bonding with friends to kick off the weekend, or to beat the tropical heat by the beach with a cold one, we’d like beer lovers to try our newest Paraiso Beer” says Hubert Tan, Senior Vice President Commercial.

Paraiso Beer Bighani and Lakas are available in a 330mL returnable glass bottle for P42 SRP and 1L for P110 SRP. These great tasting beers are also available in 330mL can for P50 SRP.

For 18 years old and above. Drink Responsibly.

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