MANILA, Philippines — The gift-giving, food-sharing and of course the endless quality times we spend with our loved ones this season are some of the things on top of our heads when we think about the holidays.
This year, J.CO Donuts and Coffee wants to expand beyond that, to reach more people and to explore the beauty of charity.
World Vision’s Noche Buena campaign aims to share hope and bring smiles to its beneficiaries. Since 2006, World Vision has helped children celebrate Christmas with their families and communities.
This year, 19,887 Noche Buena packs are to be given to families during the holidays. For this campaign, each family will receive a gift pack assembled by World Vision which includes a DIY donut kit from the famous donut factory.
With the ongoing health crisis impacting several communities both financially and emotionally, J.CO and World Vision hope that the J.Pops DIY kits can uplift the benefitting households by bringing out the creativity in each member of the family.
Changing up the toppings that have more color seems to be something very simple, but is essential in inspiring both the children and the child-at-heart.
Aside from the J.Pops baby donuts, everyone can enjoy their signature Christmas flavors as their centerpieces for their Noche Buena celebration.
If you want something warm, the Hot Speculoos is a prime choice you can enjoy! Have a free Glazzy donut that comes with any J.COFFEE drink purchase this cold season and you will definitely have a ball.
Not about competing
With the market competition widening every year, J.CO Donuts and Coffee is aware of the changes that took place among the brands especially during the pandemic, but what sets them apart is this partnership which solely focuses on kindness and compassion.
“In this aspect, we are not in competition but we are all one in spreading the love,” said J.CO Donuts and Coffee Marketing Manager Dyann Teo.
From the fun and quirky ways they name their famous donut flavors to innovating various coffee elements, it can be agreed that their products put importance on how people perceive them — a customer-first approach that has helped the company grow its own name in the industry.
When asked about the future, Teo said they will stay open on projects like this, especially if it fosters for the principles they value the most — a meaningful Christmas mission.