Nissan Navara Tops A/T Pickup Segment

MANILA, Philippines - The country’s first and only Sport Utility Truck Nissan Navara greets the New Year with another feather on its multi-awarded cap by garnering top spot in the automatic transmission category in 2009. The Nissan Navara A/T variant ranked number 1 in overall sales volume for the preceding year with a total market share of 34.8%, besting other pickup brands in the country.

This year, the Nissan Navara continues to raise the bar for pickup trucks in the country with the launching of the Nissan Navara Sport Utility Truck Krome Edition. The Navara Krome combines a tasteful dash of chrome accents and functional design features that heighten the vehicle’s stylishly rugged appeal. 2010 will also see the unveiling of the newest addition to the Nissan Navara lineup.

The Nissan Navara’s introduction to the local market significantly altered the landscape of the pickup category with its revolutionary and unique features. It is the first and only pickup in the country with a 6-speed manual gearbox combined with class-leading power and torque figures for superior performance without compromising fuel efficiency. It is also the only pickup truck with a one of a kind 8 crossmember ladder-type frame that gives it the ultimate structural rigidity built to tackle any terrain. Added to these powerful performance features are SUV-like creature comforts uncommon to pickup trucks such as comfortable and spacious cabin space and larger than usual cargo bed.

With its attractive combination of utilitarian features aptly suited for a true pickup truck and impressive styling and design commonly associated with SUVs, the Nissan Navara will surely continue to make major inroads in the local market this year as a lifestyle vehicle that gives every truck enthusiast quality and value for money at every turn of the wheel.

Distributed by Universal Motors Corporation, a wholly Filipino-owned assembler and manufacturer of Nissan light commercial vehicles in the Philippines, the Nissan Navara Sport Utility Truck is available in 4x2 and 4x4 A/T and M/T variants. For more details, visit your nearest Nissan dealer or text 0918-8NISSAN.