Real Beauty in Gold

MANILA, Philippines -   Over the course of history, men have sought gold for two reasons wealth and power. In a society measured by assets and authority, gold has been the standard of opulent status. But times have changed. Although men still regard gold as a symbol of reign and riches, it has also become the new standard for beauty. Not only do men search far and wide for gold, women have also joined to take part in this golden pursuit.

Unknown to many, gold has been used for its luxurious and beautifying properties. Throughout the centuries, women from China, India, and Egypt have proven that gold has indeed helped improve their skin and achieve a youthful appearance as it can improve skin elasticity and give instant radiant and youthful skin at the same time.

Not until recently, women have re-discovered gold as a healthier and more natural alternative to abrasive surgical and laser procedures, but only the most luxurious spas in the world offer gold facials  pure gold particles are used, making it an expensive treatment.

Reaping the benefits of gold

Fortunately, Pond’s has developed the best skin care solution that will address this need. Known for their revolutionary beauty products that deliver beauty transformations for over ten decades, Pond’s gives us the benefits of a gold treatment at a fraction of the price with Pond’s Gold Radiance skin line. The luxurious skin care line has real gold micro particle beads, which effectively boost radiance.  The first of its kind, Pond’s Gold Radiance uses 98.5% real gold specially made for skin care. The real gold micro particles go deep down the surface to efficiently stimulate skin renewal. Completely safe from adverse effects, the amount of real gold micro particles found in Pond’s Gold Radiance is tested on all skin types.

Along with Pond’s patented anti-aging ingredients, gold is used at the right levels to brighten skin without leaving an obvious residue. Pond’s Gold Radiance has CLA (Conjugated Linoleic Acid) which stimulates natural cell turnover, AHA (Alpha Hydroxic Acid) which helps weaken bonds of old/dead skin cells on the upper layer and promote skin renewal, Retinol to stimulate collagen and elastic production and Retinol Boosters to enhance the Retinol efficacy.

Unlike other anti-aging creams in the market, Pond’s Gold Radiance fights not just one but four dimensions of dull aging skin  Skin Texture Change: as one ages, lines and wrinkles appear, increasing both in quantity and depth; Unevenness of Tone: age spots and accumulated blemishes give unequal shades to the skin; Hydration Loss: As skin cells age, they struggle to hold on to moisture and become weakened, losing the skin’s natural translucence and Color Change: as a result of years of exposure to damaging sun rays, skin gets darker as one ages. Continuous use of Pond’s Gold Radiance makes the skin tone clear and even; skin texture soft, smooth and elastic; skin color fair and translucent, and gives skin the optimum moisture levels recapturing its lost youthful radiance.

Women need not go far and wide to experience this luxurious beauty innovation. Bring home the power of gold with the new Pond’s Gold Radiance and recapture the radiance of your youth.

The weight of Gold

Tracing the beauty and health benefits of Gold throughout the history

• Gold has been a part of Ayuvedra, the ancient Indian system of natural healing and is known known to treat various ailments and is prescribed as an oral medication.

• During the Ancient Roman times, gold was used for treating skin problems.

• Queen of Nile, Cleopatra had gold facials as her anti-aging remedy.

• The Chinese prescribed gold as the product necessary for retaining youth, since it improves skin elasticity and gives instant radiance and youthful skin at the same time.

• The new Gold treatment introduced by the beauty company UMO in Japan promises to restore and rejuvenate skin using a sheet of 24k gold-- for a whopping 30,000 Yen (or approximately P15,000) per treatment.

• In the Philippines, Filipinas recapture their youthful radiance through gold facial treatments and Pond’s Gold Radiance skincare line.

• Exactly how much gold is in Pond’s Gold Radiance? One truckload of Gold Radiance Serum (33,000 bottles) contains enough gold to make 50 wedding rings.