A salute to 25 years of oh!some surprises in Chowking

MANILA, Philippines - Undisputedly the top quick service Chinese restaurant chain in the country, Chowking over the years has steadily amassed satisfied diners from both ends of the social spectrum - not only because of the many mouth-watering, affordable items on the menu, but also because it adjusts to ever changing preferences of the Pinoy customer.

Whenever there’s a craving for hot, appetizing Chinese food that’s familiar yet beyond the usual home-cooked fare, Chowking tops everyone’s list. Now celebrating a remarkable 25 years in the business, Chowking has made itself a household name all over the country whether it’s a search for a satisfying meal or an undeniable craving for their best selling halo-halo. 

Appropriately distinguishing itself from the dominant western-style fast food joints, Chowking positioned itself equipped with the right balance of fast food service and a sought after menu of the popular Chinatown cuisine. As it entered the market back in 1985, their lone store in Makati would soon be the foundation of a booming business.

With their unique flavors, this , this new dining concept was immediately embraced by the Filipino public. Given a hand by brightly red-colored stores, speedy service, and franchising opportunities, Chowking’s annual sales rose as quickly as its popularity in Metro Manila as well as in the provinces. By 1996, it had 100 branches and forged on with aggressiveness to enjoy high visibility of even more stores in all major cities and towns across Luzon, Visayas and Mindanao. Predictably, Chowking forayed into the international scene, setting up shop successfully in the United States and the United Arab Emirates, Indonesia and the Middle East.

Acquired by Jollibee Food Corporation at the turn of the Millenium, Chowking has marked its turning point with the beginning of renovations and improvements along with a fresh corporate image; made concrete by a brand-new retail identity and various systems to further ensure cost efficiency, speed up service and increase customer satisfaction. Given their new face, Chowking still remained truthful to their simple yet premise - to serve consistently delicious and hot food amid clean surroundings – and the hard work and commitment was duly recognized as it bagged the coveted Hall of Fame award as the Most Outstanding Filipino Food Franchise in 2001.

Today, as Chowking reached to 400 stores in active business areas nationwide and abroad, they continue the tradition of innovation in great food and service, Chowking introduces another scrumptious offering to whet your appetite: the new Chowking OH!some OH!range Chicken!

Perfect for hard-working individuals who are in need of something unique yet reasonably priced to spice up their usual meal options, this specially prepared recipe is tailor-fit to the Filipino palate. What better way to enjoy your classic favorite chicken than with a glistening mound of chunky, breaded chicken in a spicy-sweet amber-colored sauce and topped with real bits of mandarin orange that is certainly oh so juicy, oh so sweet & spicy and OH!range-y!

A fitting salute to Chowking’s 25th year as the leading Chinese food chain in the Philippines, they continue to bring forth surprises that make faithful customers constantly asking for more!