Celebrating 40 years of Filipino beauty
Ever Bilena, the country’s leading cosmetics brand, pulled out all the stops to celebrate its 40th anniversary. Held at the SMX Mall of Asia, the pink-themed affair brought stars and their long-time endorsers to celebrate this milestone with the brand, including Alex Gonzaga, Francine Diaz, Herlene Budol, Christian Bautista, Ara Mina, and Bb. Pilipinas 2022 Chelsea Fernandez, Miss Earth Philippines 2022 Jenny Ramp, Mutya ng Pilipinas 2022 Iona Gibbs, Miss World Philippines 2022 title holders Gwendolyne Fourniol, Alison Black, and Cassandra Chan.
Hosted by celebrity-hosts, Janeena Chan and Show Suzuki, the lively festivities were made even more entertaining with show-stopping performances from PPop group, Dione and Asia’s Vocal Supreme, Katrina Velarde. The night was made meaningful as Ever Bilena named the “Women of Inspiration 2023” where it recognized the outstanding women who gave a new definition on what it is to become an empowered Filipina. Among them were Alice Eduardo Tessie Sy-Coson, Robina Gokongwei-Pe, Dolly De Leon, Senator Imee Marcos and Risa Hontiveros, and Karen Davila.
The night concluded with Ever Bilena showing its appreciation to three charitable organizations for their commitment to supporting fellow Filipinos. This includes Plastic Bank Philippines, Hope for Lupus Foundation, and the Philippine Red Cross.
Life. love. home.
Bathrooms continue to evolve to keep up with the evolving needs of consumers. To ensure these ever-changing needs are met, American Standard has modified its brand rationale marked by the launch of its new brand claim, “Life. Love. Home.”
To celebrate its new global identity launch, American Standard recently held a trade event in Bangkok, Thailand which gathered industry leaders around the region to discuss the brand’s new rationale, as well as current trends, and ideas related to the building industry. One of the key segments of the event were forums and the retail forum discussed the current retail market situation, consumer profiles, changes on spending behavior, and the consumer confidence index.
There was also a design forum presented by American Standard Design Catalyst L!VE (ASDC L!VE), a well-received hybrid online and offline event that brought together Architecture and Design experts to share their knowledge, exchange opinions, and be a positive source of inspiration on various architecture and design topics, which included “Health, Wellness & Beyond,” “Circular & Sustainable Living,” and “Intelligent Spaces.”
The event concluded with the official unveiling of the new American Standard brand claim of “LIFE.LOVE.HOME” along with the brand visuals of the “American Standard Red” imply love and passion.
The launch event also introduced the new American Standard Loven Collection, the first collection launched under the new brand identity. This Collection has a cohesive aesthetic, ensuring a polished and well-put-together look for any bathroom. The collection’s full-sized features in a compact footprint are a perfect match for urban residential projects.
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