I’ll drink to that — a bottle of Hope in a Bottle, that is.
Maserati partners with Hope in a Bottle for the first time, aiming to inspire hope and fuel passion in young Filipinos, leaving a strong legacy for the future and the future generations. Maserati’s latest campaign “People of Passion” highlights a group of individuals whose passion brings excellence to their work, which in turn creates a ripple of change to the communities they touch. This is the perfect jump off point for the partnership between the two brands.
According to an article in PeopleAsia magazine, every centavo from the profits of “Hope in a Bottle” purified water is utilized by Friends of Hope, an organization established by Nanette Medved-Po (who is on the cover of the latest issue of PeopleAsia magazine) to build classrooms around the country. To date, nine million water bottles have helped build 37 classrooms for more than 7,000 students. Nanette was named recently as one of Forbes 2017 Heroes of Philanthropy in Asia Pacific.
Maserati’s “People of Passion,” on the other hand, are select and distinct individuals who each have contributed their time, expertise and wisdom to their communities and are fervently passionate about making a positive change. Among these “People of Passion” are two teachers: Amina Aranaz and Loralee Baron-Soong.
Through the evolution of its designs, Maserati has led the way in automotive fashion, with unique cars, elegant yet sporty, always with highly personal, distinctive lines. From the rounded, curvy, sinuous details of the brand’s early years, its cars gradually evolved to become larger, longer and more streamlined. It wasn’t just about beauty but designing excellence. These qualities of Maserati are the same qualities that are shared with Amina and Loralee, who are both also fashion designers.
Being the founders of SoFA (School of Fashion and Arts), Amina and Loralee understand the importance of education and providing more and better classrooms for young Filipinos all over the country. “Finding the right partner and team that understands our passion and shares our values was a challenge. It’s important to work with people who are working towards the common goal,” Amina says.
Loralee and Amina have seen the successes of their students. Some of their alumni have opened their own ateliers and have made a mark in the fashion industry. “This is a testament to our work in SoFA Design Institute. Just imagine the possibilities in doing this for more Filipino children in the country!”
Hope in a Bottle believes that a better life starts in the classroom. Classrooms are the spawning ground of future game changers and world movers. By partnering with Hope in a Bottle, Maserati hopes to spawn a new generation of people of passion.
The HOPE Classroom
Children should have the best learning environment to help them look forward to each day at school.
Every HOPE Classroom comes with a lavatory with flush toilet and sink, chalkboard and two wall fans and a teacher’s table.
Each HOPE Classroom is unique because it has extended eaves and roofing, bigger windows (glass jalousies) for plenty of ventilation and ventilation between roof and walls.
Towards this goal, Maserati continues to assemble passionate individuals who will be pitching in for the cause, raise awareness and help build classrooms for Hope in a Bottle.
Both Amina and Loralee believe a good future should start with a good classroom.
At the end of the campaign, Maserati will build a classroom for school kids through Hope in a Bottle Foundation.
(For more information on how you can be part of the Maserati x Hope, visit GenerationHope.ph or check out @maseratiphilippines and @hopeinabottleph on Instagram.) (You may e-mail me at joanneraeramirez@yahoo.com.)
Behind every successful woman is herself.
PeopleAsia proudly presents its “Women of Style & Substance 2017” awardees — women who break the glass ceiling with their power and beauty.
They are philanthropist Laurence Ligier of Association Cameleon, Generation Hope’s Nanette Medved-Po, Agriculture Undersecretary Berna Romulo Puyat, Miss Universe-Philippines 2017 Rachel Peters, Binibining Pilipinas-International 2017 Mariel de Leon, Quezon City Vice Mayor Joy Belmonte, Asia’s Next Top Model Season 5 winner Maureen Wroblewitz, Furnitalia’s Florence Ko, Madison Galeries owner Joy Wambangco Rustia, Philippine Airlines vice president for marketing Ria Carrion Domingo, Fino’s Rose Ann Bautista, chef Jessie Sincioco, fashion entrepreneur Alou Koa and inspiring youth Geoselle Dela Cruz.
Art direction by Ramon Ruiz, photography by Dix Perez and Maria Aurora Aguasin, styling by Luis Espiritu Jr. and jewelry by Charriol.
Shot on location at Shangri-La at the Fort, Manila. Special thanks to Tiffany Jillian Go, Mitch Hernandez Suarez and Shirene Alexandra Abel Macapinlac.
PeopleAsia’s August-September 2017 issue will be available in newsstands next week.
(For inquiries and reservations, call Bong Ducut at 892-1854 or 0932-8443281.)