Thank God, it’s SevenFriday!

Shortly after its introduction to the Philippine market, the Swiss watch brand SevenFriday started to gain immense popularity among Filipino timepiece enthusiasts.

SevenFriday was created for the spruce, adventurous and goal-oriented man. It brings a great mix of innovative design, excellent quality and powerhouse function in its collections. The brand combines the classic impact of a formal piece and the active appeal of a sports watch. Its masculine charm makes it a treasured and brilliant choice for watch collectors because of its distinct ability to be matched with any outfit.

SevenFriday founder Daniel Niederer, who has worked in the watch industry for 15 years, shares his passion for advancement, product performance and mélange of styles. He says, “Our intention was to create a timepiece with the best standards and highly perceived value, but still quite affordable. We wanted to produce a watch that you just don’t put in a drawer. Normally, you look at a watch and you think — it’s either a jewelry watch or a sports watch. But when you look at this watch, you’re actually not sure. Is it classic or modern? I don’t want to specify what it stands for. I believe a good design shouldn’t explain too much.”

The brand shows a different take on profoundly engineered items with the mix of two superb major features in its wristwatches — the iconic box with an aluminum animation ring and made of stainless steel that serves as a protective casing; and the impressive interface of mechanical layers composed of multi-layer dial, unique hands and complex watch movement.

The two exceptional collections are the P-Series, which presents industrial components; and the M-Series that draws inspiration from power engine suppliers. With the classic blend of subdued earth tones and hues from light gray to shades of copper, silver and black, the P-Series symbolizes the modern era of high-end motorcycles and a tribute to robots and machines. Meanwhile, the M-Series boasts of the sophisticated combination of modernly engineered power measurement tools and its special roster of colors.

Niederer adds, “I wanted to make something that represents a lifestyle that I want to live and the values I believe in.” From the industrial engine-themed P-Series to the turbo machine-inspired M-Series, the brand undeniably harmonizes modernity, aesthetics and energy, which gives any alpha male a new statement of expression that redefines success in life and embraces the carpe diem philosophy.

SevenFriday watches have been seen on the wrists of celebrity Richard Gutierrez, Philippine Azkals football player James Younghusband, restaurateur Michael Concepcion, photographer Tom Epperson, model Victor Basa, DJ Mars Miranda, actor and blogger AJ Dee and fashion bloggers Seph Cham and Miko Carreon.

Check out these watches and slap one on your wrist now!

(SevenFriday is available at SevenFriday Watch Boutiques in Promenade and Mega Fashion Hall at SM Megamall; Washington Jewelry Emporium in Alabang Town Center, Eastwood Mall, Festival Mall, Glorietta 4, Greenbelt 1, Robinsons Place Manila, Shangri-La Plaza, Power Plant Mall Rockwell and SM North EDSA; and Urban Superior Store in Banilad Town Centre Cebu.)

Going natural

The Philippines is abundant in coconuts. These fruits are creating a worldwide craze making them a sought-after commodity for their wonders.

Cocoline Naturals, a personal care brand that provides health and beauty alternatives for modern consumers, was recently launched in a beach party-themed event at the Green Sun hotel in Makati City.

The event, hosted by Fabio Ide, Divine Lee  and JM Rodriguez, featured a 360-degree video display of a sparkling ocean and clear skies. The visual effects splayed on the walls later on showed bouncing coconuts throughout the night.

Cocoline president Rica King said, “It is high time to have natural healthy alternative products to truly care for our skin and be aware of what goes in it. We are giving the powerful coconut a supplemental twist aimed to delight consumers with its look, smell and feel, while addressing the modern woman’s health and beauty needs.”

Brand manager Zyra Tinio shared, “Virgin coconut oil is a super moisturizer that is anti-bacterial, anti-fungal and a strong antioxidant that keeps skin healthy. We added other natural ingredients like milk for further skin hydration and licorice extracts to give consumers a pleasant and beautifying experience with our lotions, soaps and body washes.”

Guests tried Cocoline Naturals’ two variants: Intense Moisturizing and Triple Whitening, which are both paraben-free.

“Whatever you learned and witnessed today, I hope it converts you to go natural. We are targeting your heart and your health, and we promise to remain true to our commitment in the succeeding years — and that is to care naturally,” King added.

(Follow me on Instagram @pepperteehankee.)