Reveling in Revel
MANILA, Philippines - Levi’s kicked off the Philippine launch of its most-anticipated Revel jeans held at a private residence in Makati City. Revel jeans come in a plethora of cuts and color choices, all sharing one goal: to give each woman the legs and the butt that she’s always wanted to have, no matter what body type.
Models in their Levi’s Revel walked the runway. Revel-clad dancers also took the stage for a contemporary version of the classic pas de deux, a classic ballet dance done in pairs. The launch had ballet dancers displaying their grace, flexibility and sophistication despite wearing jeans.
Each pair of Revel jeans has a four-way stretch memory fabric that shows off its wearer’s shape. The fabric moves flexibly with the body, has a super soft hand feel and returns to its original shape. The brand’s exclusive Liquid Shaping Technology controls the stretch of denim in specific areas, lifting and defining the body to give its wearer a beautifully sculpted shape, all while keeping it comfortable.
Levi’s Revel’s ambassadors included beauty queens Shamcey Supsup and Venus Raj, Saab Magalona, Vania Romoff and actresses Maxene Magalona and Lauren Young. These women represent the universality of the brand’s ability to shape beautiful bodies.
Each guest went home with a Levi’s Curve ID fit system, which gives an individual a near-custom fit of the jeans he picks.
Tricia Centenera hosted the event and DJ Samir Ayeb provided the night’s tunes.
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