Meet the smartest phone

It gets better every generation. I’m talking about a smartphone.

Samsung Electronics Philippines Corp. (SEPCO) launched its fourth generation Galaxy S, the Galaxy S4. The beauty of this much-anticipated smartphone is its highly crafted design: larger screen size and battery, minimized bezel, which are all housed in a light 130g and slim 7.9mm shape. The Galaxy S4 comes in Black Mist and White Frost with a variety of additional colors to follow this year.

Eric Sulit, SEPCO business unit director for mobile, said, “With the Galaxy S4, Samsung is again going to enhance the way we live. All the innovative features of this smartphone were developed based on the insights and needs we found from our consumers all around the world. Following the successful Galaxy S series, this phone is yet another great proof point of people-inspired innovation. At Samsung, we’ll never stop pursuing innovation conceived by people, so we can inspire them in return.”

The Galaxy S4 has the Full HD Super AMOLED display to showcase images at their very best. Its five-inch large screen has 441ppi for stunning viewing quality.

Equipped with a 13-megapixel rear camera, the Galaxy S4 also boasts a “Dual Camera” function that allows simultaneous use of both front and rear cameras. Users can choose from a variety of frame effects, which blend the two pictures naturally and also adjust the size of the small picture inside the bigger one. Users can select eight different ways to combine the two photos taken by the front camera and the rear camera. Photos taken by the Galaxy S4 are automatically gathered and sorted out according to your timeline, geo-tagging information or a specific event to create a photo album.

With its “Group Play” function, users can enjoy music, photos, documents and games with those around them without even requiring a Wi-Fi AP or cellular signal. This innovative feature enables users to connect directly with others to share, play and co-create content and entertainment instantly. Its “Share Music” option allows users to have the same song playing on multiple phones in sync to create the best party atmosphere.

The “S Translator” provides instant translation, using text or voice translation on applications including e-mail, text message and ChatON. This instant translation is possible both from speech to text and text to speech and ensures that you can rely on the correct information whilst abroad.

The Galaxy S4 supports LTE or Long Term Evolution, which means wherever you are in the world, you can rely on perfect connectivity. The LTE version supports up to six different band sets, which allows it to function in most LTE coverage areas as well as enabling global LTE roaming.

The Galaxy S4 ensures that tasks are effortless with innovative features that detect your face, voice and motions to enable screen control with no need for finger touch activation. “Samsung Smart Pause” enables you to control the screen by where you look. When you are watching a video, the video pauses when you look away then it starts right up again when you are back. “Samsung Smart Scroll” allows you to scroll the browser or e-mails up and down without touching the screen. It recognizes your face looking at the screen and movement of your wrist and then scroll the pages up or down accordingly.

“Air View” allows users to hover with their fingers to preview the content of an e-mail, S Planner, image gallery or video without having to open it. You can even see a magnified view on the Internet browser, or a phone number saved in the speed dial on the keypad. With “Air Gesture,” you can change the music track, scroll up and down a web page or accept a call with a wave of your hand.

The Galaxy S4 empowers your life by keeping you up-to-date with health and wellbeing information using the new “S Health.” The combination of sensors built within the device systematically and automatically monitors your health, surroundings and so much more to help improve your quality of life.

The smartphone was launched at the NBC Tent with the whole venue transformed into a garden. Dinner was served and 10 lucky people left with the Galaxy S4!

(For multimedia content and more detailed information, please visit www.samsungmobilepress.com.)

Unique & urbane

One of the world’s fast-rising Italian menswear brands, Antony Morato, was launched at Hyve, Bonifacio Global City recently. The clothing company, which has over 3,000 boutiques across 49 countries, presented its latest collection on a unique four-zone ramp at the heart of the club. The highlight of the event, hosted by Joey Mead-King, was a replication of the brand’s famous “7 Seconds or Less” campaign, where underwear-clad models put on their outfits in just seven seconds — right on stage, in front of the cheering crowd.

Some of the country’s male models like John Hall, Andrew Wolff and Jon Avila took the ramp alongside Chris Everingham and Harry Morris of the Philippine Volcanoes. The show ended with models heading to the ramp with their clothes in hand and then dressing up as a countdown timer was flashed on screens around the club. In seven seconds, the men were in their effortlessly cool outfits!

Antony Morato was founded by three Italian brothers, Tania, Lello and Giovanni Calderelli in 2007. The brand’s rise to success is largely a result of its unique, urbane and timeless style.

(Antony Morato is available in Alabang Town Center. Its Makati branch will soon open at the ground floor of the New Glorietta in Ayala Center, Makati City.)