The mane event

MANILA, Philippines - A grand event celebrating the country’s hair professionals and fashion muses was recently spearheaded by L’Oréal Professionnel at Hyve in Bonifacio Global City. The hair-care brand prides itself as the Parisian House of Hairdressing and the official partner of Paris Fashion Week.

The fashion-forward event also unveiled the latest Parisian collection from L’Oréal Professionnel designer Rhett Eala, who teamed up with Henri Calayag for the runway models’ fabulous tresses. Chef Rob Pengson completed the affair as he treated guests to a sampling of his culinary offerings.

Yunus Koswara, the brand’s product division general manager, said, “L’Oréal Professionnel has created the world of beauty for over 100 years, and we continue to raise the bar when it comes to hair color, hair care, form and styling.  With this commitment, we are set to inspire loyal fans further with more exciting activities that only an industry leader like L’Oréal Professionnel can offer.”

The brand also showcased its color innovations like Inoa, Majirel, DiaLight/Richesse, and straightening and perming solutions Xtenso and Dulcia, as well as hair-care brands like Serie Expert, Hair Spa and Mythic Oil.

Yam Palisoc-Barcena, the brand’s education manager, said, “Seminars and workshops like these cater to the ever-evolving needs of Filipino salons and stylists. We want to continue to help hairdressers in developing their craft and excel in their passion as well as help businesses increase their profitability.”