The secret to a brighter smile

Nothing beats a beautiful and bright smile.

The secret to a brighter smile, Colgate Optic White, the new beauty must-have of Solenn Heussaff, promised one shade whiter teeth after one week (based on a clinical study, 2009). It was launched at the Mango Tree Bistro in Bonifacio High Street recently.

Making a grand entrance in a white Hummer limo, Solenn arrived in a red gown with her trademark camera-ready smile. Colgate Optic White Style Squad members Rajo Laurel, Jenni Epperson and Phoemela Baranda were also present.

The evening’s red carpet saw beauty queen Miriam Quiambao, Paulo Avelino, models Kelly Misa and Maggie Wilson, Azkals brothers Anton and Armand Del Rosario, Kean Cipriano, Tessa Prieto-Valdes, Mia Nolasco, chef Lando Laudico and Ginger Conejero.

“A big part of a great smile is confidence and attitude, and this is something that can only be achieved if you have beautiful teeth,” Solenn shared.

Joining the who’s who of fashion for the evening were the 10 fashionable hopefuls who were shortlisted for Colgate White’s Hot Fashion Face-Off — a styling competition that focused on defining a look anchored on this classic hue. From hundreds of aspiring stylists, the 10 were handpicked for a chance to complete Solenn Heussaff’s look in a fashion spread. Using a Rajo Laurel fashion original that came with the invitation, the aspiring stylists worked the accessory to create a look that is worthy of the claim “White’s Hot!”

The Colgate Optic White Style Squad members also commented about a smile. “Never underestimate how a smile can make or break your look,” said Phoemela.

Jenni added, “In fashion, accessories make or break an outfit. Same goes for beauty — a great smile is the ultimate accessory!” Rajo said, “It’s the easiest way to give yourself a style boost. A smile is truly the ultimate accessory.”

Solenn also added, “There’s a lot more to style than just having the right clothes. Colgate Optic White promises one shade whiter teeth after just one week — it really works.”

Reliving the classics

The French watch brand showcased its latest collections in a swinging ‘40s party titled “Bell & Ross: Rebirth of the Classics” at Salon de Ning at The Peninsula Manila. Complete with a live band playing the hits of the ‘40s, a viewing of the limited edition pieces from Bell & Ross’ vintage and aviation collections took center stage that night. 

Sales head Fabien de Nonancourt flew in from France and said, “We are happy that you are here to celebrate the new collection of Bell & Ross. We are looking forward to sharing these special watches with you.”

Signature timepieces included the Vintage WW1 that features a single push-button chronograph and the unique Vintage WW2, the design of which was patterned after those watches that were used by bomb navigators in the ‘30s and ‘40s. The BR01 Horizon from the Aviation Collection had its design inspired by the plane’s cockpit.

(Bell & Ross watches are exclusively distributed by Lucerne and are available at Adora in Greenbelt 5 and Lucerne in Glorietta and Shangri-La Plaza Mall.)

Go Forth with Levi’s

Levi’s unveiled its 2012 “Go Forth” global marketing campaign at Whitespace Manila recently.

The 2012 campaign is titled “This is a pair of Levi’s” depicting individuals putting on their Levi’s jeans and preparing to face the day with the intention to make a positive difference in the world. Levi’s Fall/Winter 2012 collection highlights the company’s unconventional styles: Sta-Prest, Commuter Series, Bootcut Skinny and Dress.

Levi Strauss Philippines launched the biggest creative collaboration with young talents such as designers Eric Delos Santos, Maureen Disini, Sassa Jimenez, Jeffrey Rogador and Charina Sarte stylists Alyanna Martinez, Bang Pineda and Sidney Yap, photographer BJ Pascual, visual artist Leeroy New, bloggers David Guison and Patricia Prieto and DJ Callum David.

Each collaborator designed Levi’s products based on his or her artistry showcasing a new look for the youth. The collaboration will be featured in a Digital Lookbook.

Host Joyce Pring talked about the brand’s campaign, which inspired and empowered many of the youth today. This year’s campaign aims to capture the dynamic potential of this generation.

Levi’s music collaborator, DJ Callum played the 20-minute Levi’s Go Forth Mix.  Cointreau and Piper Heidsieck champagne were served courtesy of Remy Martin. 

(Check out www.levi.com.)