- Includes a journey through memory lane with a fashion show highlighting every decade of Chevrolet's milestones.
- A sneak peek at the future through the launch of the ultimate luxury crossover - The New Chevrolet Traverse
To celebrate a centennial in the business is no small matter. But when you look back at a century that's been witness to wars, economic crises and some of the biggest leaps in technology, the reasons to celebrate just keep getting bigger. So before Chevy looks forward to yet another hundred years ahead, the wheels are set in motion to hark back to all those years that have become a part of the Chevrolet heritage.
The Covenant Car Company Inc. (TCCCI) exclusive distributor of Chevrolet automobiles, parts, accessories and services in the Philippines ushers in a new era with a gathering at the Power Plant Mall in Rockwell Makati for distinguished guests from the corporate, lifestyle, motoring and entertainment industry, media, the who's who of Chevy aficionados in the country, and of course, Chevy owners and enthusiasts alike who have been so much a part of the bowtie family all these years.
An exclusive event, held in partnership with People Asia Magazine, was set to be a journey that takes its audience from Chevrolet's colorful past, to present, and intended to send us off with a glimpse of the immediate future as presented through the launch of the ultimate luxury crossover - the new Chevrolet Traverse. This latest Chevrolet offering packs a punch with its 3.6L V6 engine with direct injection technology and variable valve timing mated with a 6-speed automatic transmission. Essentially, it allows for enough power to inspire confidence in driving through busy highway traffic that is so familiar in Philippine urban settings. What’s more, the 8-seater capability that allows you to enjoy the ride with your loved ones in a luxurious crossover vehicle that drives steadily and smoothly like a sedan -- truly a complement to Chevrolet rich heritage.
But to start, the journey to help us relive a little bit of Chevy history will be helped along by a fashion show featuring the hottest trends then and now that evoke the lifestyles from each decade of Chevrolet’s milestones.
Chevrolet's successful foray into foreign markets like here in the Philippines is a testament to how far it has gone. From winning the prestigious award -- Car of the Year 2010-2011 for their flagship model, the Chevrolet Cruze to receiving the highest honors in Customer Satisfaction with Aftersales services through a survey shared by the JD Power Asia Pacific in September 2011. And what better way to make a tribute to current successes than to acknowledge the people that have helped make it so. Chasing Chevys is an advertising supplement in the 2011 October/November People Asia Magazine issue that covers personal stories between Chevy owners and their love affairs with their Chevys. The stories include a host of different people to showcase just how versatile Chevrolet is in complementing all sorts of personalities and lifestyle. This same concept was translated from magazine prints to an event of glitz and glamour last October 24 at the Power Plant Mall in Rockwell Makati. Leading this crowd is Chevrolet Cruze brand ambassador, Ryan Agoncillo; joined by newly initiated Chevrolet Suburban owner, Iza Calzado. The lineup is completed with entrepreneur and Chevy corvette owner, Ian King; Chevy loyalist, Ken Kepner; TV Commercial Director and Captiva owner, Paul Soriano; brothers and classic Chevy car collectors, Carl and Franz Decloedt; Car restorer and 2011 Chevrolet Spark owner, Alfred Perez; and Fil-Chi Architect Manuel Go, Jr. They and their stories were honored in this event by the launch of a photo/car exhibit showcasing photos of each Chevy owner with the cars they love the most.
Managing Director and Chief Operating Officer of Chevrolet in the Philippines, Atty. Albert Arcilla says, "With the many reasons to celebrate Chevrolet’s 100th year, there is much to look forward to in the future as well. Our product portfolio is constantly expanding and our services are continuously being enhanced. And because of this, Chevrolet Philippines has chosen People Asia Magazine as one of our partners to support us in conveying this message and at the same time to officially launch the latest addition to the Chevrolet family that will truly complement Chevrolet’s heritage, the ultimate luxury crossover - the new Chevrolet Traverse.
A visit to the Power Plant's North and South Court Wings from 24th of October until the 27th will give the mall goers a chance to appreciate the Chasing Chevys photo exhibit along with a showcase of the 2nd generation Camaro, 1949 Chevrolet Styline and 1918 Chevrolet 490 Light Delivery Pick-up along with the newest offering, the ultimate luxury crossover -- the 2012 Chevrolet Traverse.
The Centennial celebration of Chevrolet will include fun and relevant activities such as the Chevrolet-New Balance Power Run slated on Nov 6, 2011 at the Bonifacio Global City at the Fort in Taguig City. Visit www.chevrolet.com.ph for the more details concerning more Chevrolet’s centennial activities and link up with the community of Chevrolet Philippines on Facebook for even more exciting prizes to be won leading to the grandest celebration of Chevrolet’s 100 years of iconic heritage and automotive excellence at the Chevrolet Motorama on November 11-13, 2011 at the Music Hall of the SM Mall of Asia in Pasay City.