Samsung 2011 National Dealer Roadshow

Samsung Electronics Philippines Corporation (SEPCO) opened the year with high spirit and hopes for continued success. The Samsung Handheld Phones (HHP) business unit honored the contribution of its business partners to the growth of its business, and showcased the latest and new promising products at the Samsung HHP 2011 National Dealer Roadshow at the Sofitel Philippine Plaza Manila.

In recognition of the contribution of its dealers to the continuous success of the Samsung mobile phones in the market, SEPCO awarded the top dealer accounts per region for full year of 2010, and the dealers with the highest sales growth percentage in the second half of 2010. Samsung also showcased its newest technological innovations and most promising mobile phones for this year.

Seen welcoming Samsung business partners were SEPCO President KC Park, CFO Philip Lee, Advisor for Samsung Mobile Phones Michael Cheon, and Head for Mobile Phones Glenn Glinoga, Head for Mobile Phones Retail Sales Romulus Manlimos, Product Marketing Head for Mobile Phones Coco Domingo, and Samsung Head for Corporate Marketing Chiqui Tan.

Samsung executives Michelle Ferriols and TJ Pelayo hosted the event. The guests enjoyed sumptuous buffet meals, an open bar and great entertainment courtesy of Freestyle.

Kaleidoscope

Hyatt Hotel and Casino Manila teamed up with sought-after fashion designer Louis Claparols and presented this season’s trendiest couture cake, Kaleidoscope. Dessert lovers and fashionistas gathered at The Music Bar for the unveiling of this confection.

That evening, Louis, together with the hotel’s General Manager Anthony Sebastian and Executive Chef Josef Miklavc revealed a cube-shaped trifle cake decorated with Louis’ signature graphic designs of colourful geometric patterns printed on delicate sugar paper.

Guests were treated to their first bite of Kaleidoscope made with Swiss Felchlin white chocolate layered with fresh strawberries, covered with smooth cream cheese mousse. Its crunchy base of crushed Graham crackers sprinkled with cinnamon complemented the rich velvety filling. Three lucky winners won a Kaleidoscope cake for the raffle that night.

A free-flow of Absolut Vodka cocktails and Mumm champagne added kick to the vibrant event thanks to Cha Cha Abatayo and Luis San Juan of Pernod Ricard Philippines. The two featured drinks that evening were ‘Pink Kiss’ made with Absolut Vanilla and ‘Love Potion’ made with Absolut Blue.

Following the success of its first couture cake launched with Kate Torralba last year, the hotel decided to create a series of signature couture cakes by today’s hottest fashion designers. The team invited Louis to be this year, who said “Being asked by Hyatt Hotel and Casino Manila to do this project with them was such an honor. It is not every day you get a chance to collaborate with one of the world’s leading hotel brands. When I was approached about this partnership, I got really excited by the idea of creating my very own dream cake with the help of the hotel’s talented pastry chefs. The most exciting part of it all is the chance to share my dream cake with everyone.”

Kaleidoscope is a sweet collaboration between Louis and Hyatt Hotel and Casino Manila’s

Pastry Chef Johann Dreisger who said “Louis shared with me how crazy he is about cheesecake and any pastries bursting with creamy fillings and berries. For Kaleidoscope, we use only the freshest strawberries in season and premium quality cream cheese. We designed a white chocolate cube featuring elegant carvings using Swiss Felchlin chocolate, which is known as the world’s finest.”

Louis also adds “This year, I also promised myself to be more involved in helping an organisation (Louis is a supporter of PAWS or The Philippine Animal Welfare Society). that is close to my heart. That is why, for every Kaleidoscope couture cake sold, a portion of the proceeds will benefit them. I am very grateful to the hotel for supporting me with this cause.”

During the launch, the hotel’s general manager also extended a generous donation benefiting Louis’ chosen organisation.

Kaleidoscope is available for only PHP 988 net exclusively at the hotel’s dessert haven, the Pastry Boutique until April 2011. To order a Kaleidoscope couture cake, please call the Pastry Boutique on 247 8669 or 2451234 or ext. 7215.