Promoting wellness through sports

With a strong commitment to promote wellness through sports, Milo took part in the recent The Joy of Wellness Fair organized by Nestlé Philippines at the SM Megamall.

Present were Milo champs and sports icons Chris Tiu and Japoy Lizardo who participated in exciting activities that drew huge crowds at the Milo booth. Also gracing the affair were Nestlé EVP and Asia Oceania Africa head Frits van Dÿk, Nestlé Philippines president and CEO Nandu Nandkishore, SVP and communications director Sandra Puno, Milo consumer marketing manager Stephanie Toh, AVP and marketing, and promotions and events department head Ruth Novales.

Visitors to the booth had a blast pitting their basketball skills against Chris via a free throw shootout. Guest Erika Luna tried her hand in beating Chris but was unsuccessful as Chris managed to shoot six balls in 15 seconds while Erika only managed to shoot the same number of balls but in 30 seconds. Chris said, “I strongly encourage parents to get their kids into sports because of the many benefits that it brings not just in terms of their health but also for their character.” Japoy showed visitors how to prepare “The Champion Mix” or the perfect Milo drink.

These activities included a sports talk and an exhibition featuring students of the Association for the Advancement of Karatedo (AAK) led by senior instructor Chino Veguillas. The AAK and the Milo Best Center are part of the highly-successful Milo sponsored Summer Sports Clinics.    Guests also saw an insightful mural about the National Milo Marathon and its progress to become the country’s longest and most prestigious running event. Wellness isn’t just about engaging in physical activity, it’s also about eating the right kind of food so free nutrition counseling was also offered.

Kobe Bryant back in his ‘home away from home’

In his last visit, he made a promise to return to Manila. On July 21, NBA Finals MVP Kobe Bryant of the Los Angeles Lakers fulfilled his word as he made his first stop in the country as part of his Nike sponsored 2009 Asia Tour.

“Nike Philippines is honored to welcome back Kobe Bryant and be the first host of his six-city 2009 Asia Tour,” said Nike Philippines country marketing manager Mae Dichupa. “Since his last visit, Kobe has cemented his status as a basketball power house through various accolades, most recently being named as Finals MVP. He continues to be a role model to young Filipino ballers and his visit allowed them to get closer to their basketball idol.”

Kobe Bryant’s one-day Manila visit kicked off with a press conference at the Manila Peninsula where Kobe claimed the Philippines as his “home away from home.” Having been in the country three times already, Kobe saw the amount of passion that Filipinos have for basketball. “I love being around people who share the same passion for the sport as I do,” explained Kobe.

Kobe then visited the Nike flagship store at The Fort where he met with children from Gawad Kalinga. As part of his agenda, Kobe and Nike turned over a P100,000-check to Gawad Kalinga in support of the organization’s sports program.

The main event of Kobe Bryant’s visit happened at the Philippine Sports Arena (ULTRA) where “The Black Mamba” himself gave a basketball camp to members of the Nike Elite Camp. Kobe gave the young athletes one-on-one training that will help elevate their games for the on-going UAAP/NCAA season.

Additionally, during the tour, Kobe introduced the new Dream Season shoe, a first-of-its-kind basketball shoe designed for outdoor games. The Nike Dream Season, designed with insights from Kobe, helps share his passion for basketball with players throughout Asia Pacific and gives them the opportunity to live out their dreams on the outdoor court. The Nike Dream Season, both lightweight and durable, is sleek and aggressive much like Kobe’s style of play. 

In the recently concluded league, Kobe Bryant lived out his dream season. With Nike Dream Season and Kobe’s 2009 Asia Tour, he hopes to continue inspiring young ballers to realize their own dream seasons. All about pharmaceutical excellence

Health care costs nowadays are equally rising, so coming down with an illness is not an all an easy matter. Pharex, which renewed its long-standing commitment to help Filipinos through hard times, launched its advocacy program, Pharex Economix.

The advocacy helps out hardworking Pinoys through a host of uni-branded, quality, and affordable medicines, almost 50 percent less expensive than its other brands. During the launch, Pharex showcased its achievements for the past 21 years, from its beginnings to hitting a sales mark of a billion last year.

Being a wholly-owned subsidiary of the all-Filipino pharmaceutical giant Pascual Laboratories made Pharex a household name in the field of medicines. Pharex is uni-branded for all of its 33 products from different therapeutic categories. Pharex, coined from the words PHARmaceutical EXcellence, takes under its wing different medicine categories: anti-infectives, analgesics/antipyretics, anti-diarrheal, anti-hypertensive, anti-diabetic, anti-hyperlipidemic, anti-ulcerant, anti-tuberculosis, anti-viral, vitamins, cough and cold preparations and topical corticosteroids.