Like to bike?

Yamaha Motor Phils. Inc. (YMPH) recently welcomed to its family the very first Lifestyle 3S Shop, the ultimate haven for bike lovers.

The Yamaha Wingman 3S Shop in Marikina City promises to deliver a wide array of excellent services and products such as spare parts, safety gear, shirts, jackets, caps, accessories and other biking essentials.

The 3S Shop is a state-of-the-art showroom that also doubles as a motorcycle display area. Bike enthusiasts can marvel and choose from among Yamaha’s innovative models, such as the popular Mio Soul, Mio, Nouvo and Sniper.

With its classic clean lines and solid colors, the Yamaha Wingman 3S Shop boasts of a look that is self-assured, chic, athletic, techno-savvy and youthful. It is a fact that did not escape the keen eye of opening-day guest Marikina Mayor Marides Carlos Fernando.

“The 3S Shop is very modern-looking and exciting. I can imagine bike lovers enjoying themselves here,” Mayor Fernando said. “This investment in Marikina by Spearhead Marketing can lead to an advanced economic development in the city. Hopefully, it will also establish motorcycle safety-riding awareness.”

Even her husband, Metro Manila Development Authority chairman Bayani Fernando, echoed her sentiments, “Motorcycles are advantageous as first responders in emergency situations. I am currently studying a design lifted from the streets of Tokyo that can be applied locally.”

Spearhead Marketing, which runs Wingman, is upbeat about the advantages that the 3S Shop will bring to motorbike lovers. Sonny Tacardon, VP of Spearhead and member of the Ad Majorem Dei Gloriam Riders, said, “The advantage of this shop from the others is that it is run by real bikers. Therefore, we understand more the needs of our fellow bikers.”

Spearhead’s Nilo Vergara added, “Before we ventured into dealership, we have been Yamaha owners ourselves. We have trusted Yamaha over the years. We know that by delivering quality on all fronts will bring real value for money to our clients.”

The grand opening of the Wingman 3S Shop in Marikina was marked with a fun program hosted by Vergara, with Mayor Fernando, Philippine Chamber of Commerce and Industry chairman Ambassador Donald Dee and YMPH president Yoshiake Takeda.

Guests and Yamaha bike lovers were treated to free oil change and shirts as well as test rides of available models. Dressed-up AT models who joined the motorcade received special prizes from Yamaha. A mini concert capped the momentous occasion.