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Newsmakers

Die-hard

PEOPLE - Joanne Rae M. Ramirez -

Metro Manila was dying to see the much-awaited movie Die Hard 4.0 starring Bruce “Almighty” (according to Ricky Lo, that is) Willis and so they lived for that one evening when the movie premiered July 2 at the Power Plant Mall. Sponsored by People Asia magazine, the premiere drew celebs, artists, Bruce Willis fans and moviegoers that breached at least three generations.

Those who were at least in their teens 20 years ago when they first watched Die Hard saw themselves in Bruce Willis’ John McClane. You may have aged more gracefully than Willis — and kept that crop of hair — but in him you see that time, indeed, has flown — for him, for you and for a generation.  In 20 years you score points, you make mistakes, you undo mistakes, you forgive, you triumph. In short, in 20 years you have a scorecard, just like McClane has his. And the scorecard stares back at you from the big screen.

The movie, the fourth in a series, tells you that you have to keep up with the times while staying true to yourself. McClane had to come up with new stunts and a new enemy to die — or live — for. Some stunts bordered on the incredible, but at least they were new.

The enemy — a computer wiz gone berserk — is so “new millennium.” And yet the hero is so downright old-fashioned — an aging cop who isn’t computer savvy but who has the instincts a computer will find hard to clone.

Another hero — the FBI guy Bowman (played by Cliff Curtis) — is thankfully, not a stereotype. He’s Middle Eastern, looks Muslim, in fact, but instead of blowing up the world he teams up with an all-American cop and his young accidental sidekick to save the world.

No wonder the throng that trooped to see Die Hard 4.0 left the Power Plant Theater energized and raring to live another day. Life may not always be fair, but in the end, the good guy usually wins and the other good guy wins the girl.

The premiere was sponsored by People Asia, 20th Century Fox, Dockers, Treviso, Nissan Patrol and Qualibet.

Krispy Kreme Manila breaks world records

It used to be one’s favorite pasalubong from L.A. And now that it’s here, has the craving for Krispy Kreme subsided? Apparently not.

For the past six months, crowds have been flocking to the Krispy Kreme flagship store at Bonifacio High Street, and the second branch at SM Megamall. This time around, doughnut lovers were delighted at the opening of Krispy Kreme Greenhills, another branch to run to for a fix of the world-famous Original Glazed doughnuts.

It’s the family behind Max’s Fried Chicken who clinched the franchise of America’s most loved doughnut and from the looks of it, with 30 stores to open in the next five years, the Philippines will be another Krispy Kreme country. Won’t the flight attendants be relieved — less doughnut boxes to store in the overhead bins!!!

In fact, Manila is setting another record with Krispy Kreme Greenhills – it’s the first drive through outlet in Asia, and the first free-standing store in the Philippines. Last year, the Manila opening of Krispy Kreme broke Asian records (toppling Krispy Kreme openings in Korea, Hong Kong and Indonesia), with at least 3,000 people lining up on the first day just to get their doughnuts!

Jim Fuentebella, chairman of the Real American Doughnut Co. Inc., the Philippine franchise holder of Krispy Kreme, welcomed guests to the Krispy Kreme VIP night at the Greenhills store with wife Mavis Manotoc. Also at hand were Krispy Kreme international SVP for development and international franchise Jeff Welch, Krispy Kreme international marketing director Jim Rogers and Krispy Kreme division director-Asia Pacific Chris Joseph.

Of course the rest of the Max’s brood was around – Loreen Trota, husband Bill Walsh and children Robert and Rica, Jimmy Trota, Carolyn and Jog Salud, Cristina and Buddy Garcia and Sharon Fuentebella.

All roads led to Greenhills that night as guests flocked to Krispy Kreme: former Manila Rep. Miles Roces, Navotas Mayor Toby Tiangco, entrepreneur Wilson Lim, Greenhills Shopping Center general manager Joey Santos, Greenhills developer Ortigas and company COO Rex Drilon II, restaurateur Shin Karami (of Arya Persian Restaurant), and models Cathy Santamaria-Escaño (with son Ignacio), Luke Jickain, Bubbles Paraiso and galpal Phoemela Baranda, who hosted the event.

From showbiz came Isabel Oli, Victor Basa, Geoff Eigenmann and a host of Star Magic talents, as well as on-air duo Mo Twister and Andi Manzano (MTV VJ Hunt 2007 winner).

(You may e-mail me at [email protected])

DIE HARD

KREME

KRISPY

KRISPY KREME

MDASH

PLACE

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