Business with culture in Iloilo

Over the past year, still eagerly emerging from our post-pandemic stupor, my wife Beng and I have been traveling up a storm, limiting ourselves to local destinations such as Bacolod, Virac, Davao, Roxas City and Iloilo City. We chose these places because we’d never been there before – such as Virac and Roxas – or hadn’t visited for many years.

We were most impressed by the progress shown by Iloilo, whose transformation into a rapidly urbanizing metropolis I had begun to observe well before the pandemic. City and provincial officials, under the initial leadership and with the strong support of former senator Franklin Drilon, had managed to unite behind the key objectives of a continuing comprehensive development plan that has straddled several local and national administrations.

All over the country, you hear about politicians achieving national prominence and power, even to the point of aspiring for the presidency – except that back in their home provinces, they did little or nothing for their constituents, and may even have lost the local vote to an outsider as a result. Drilon never ran for president – a job I think he would have performed excellently, if our voters were thinking rationally – but if he did then he could have counted on a near-solid Iloilo vote for never forgetting where he came from and ensuring Iloilo’s emergence as a model of city planning.

Any visitor to Iloilo cannot fail to be impressed by its dynamic growth, from the minute he or she steps off the plane in the city’s airport in Cabatuan, about 20 kilometers from downtown Iloilo. The long drive to the city down the wide, smooth highway is a virtual introduction to the city’s progress, with new malls, office buildings, car dealerships, hotels, construction depots, hospitals and housing lining both sides of the road; new bridges and overpasses were rising here and there. A Grab car service just opened this year, our driver said, happy to be lifted by that rising economic tide.

The crown jewel of Iloilo’s renaissance is clearly the Iloilo River Esplanade, now stretching nine kilometers along both banks of the river in its expanded form. Designed by the celebrated architect Paulo Alcazaren, the Esplanade is what we Manileños want our Pasig riverbank to look like, in our dreams, but here in Iloilo, it’s been a reality for over a decade now. From early morning until after sunset, the Esplanade is filled with joggers, couples, families and tourists who can also duck for a drink or a meal into one of the restaurants and cafés lining the walk. The river itself, once described as a septic tank into which the effluents of the city’s factories, slaughterhouse and beer gardens drained, is clean and clear, fringed by a healthy belt of mangrove where we spotted egrets taking refuge.

There’s a point of view that sees malls as the bane of urbanization and the death of small, artisanal businesses, and that’s been true in many places. It’s abundantly obvious that malls and mall culture have invaded Iloilo, with some negative consequences down the road. But so strong is local culture and tradition that it’s almost inconceivable that Iloilo will lose Tatoy’s, Breakthrough, Ted’s La Paz Batchoy, Panaderia de Molo, pancit molo, KBL, diwal and all the other little things that make the city what it is. Indeed, instead of being pushed out, many of these institutions are now in the malls. At the plaza in front of Molo Cathedral, after a 3-km walk from our hotel via the Esplanade, we had breakfast of mini-bibingkas baked right before us the way they’d been done for decades.

It was a happy coincidence that, during our visit, UNESCO named Iloilo as the country’s first Creative City of Gastronomy, in recognition of its outstanding culinary culture and heritage. This was achieved by the city government under Mayor Jerry Treñas with the assistance of a team from UP Visayas’ College of Management that facilitated a workshop for the city’s food industry leaders last May. Education remains one of the city’s strengths; its West Visayas State University College of Medicine is now one of the country’s top-ranked medical schools, aside from UPV’s commanding role in the region.

It was UPV Chancellor Clement Camposano who, after dinner in one of the many seafood restaurants that have cropped up in Leganes on the city’s outskirts, drove us around so we could appreciate the city by night. On our way to Molo, we passed through the new Megaworld/Festive Walk business district and were blown away by how smartly designed everything was; it was almost as if we were in Singapore or some such country. It was hard to believe that not too long ago, this was the old Iloilo airport in Mandurriao, and that the road we were traveling on had once been a runway. This is also where the Iloilo Convention Center is located, where the APEC 2015 summit was held (Drilon had negotiated the donation of the site from Andrew Tan, in exchange for the ICC’s being built there).

We returned to this place in the daytime to visit one of Iloilo’s most recent and also most impressive attractions: the Iloilo Museum of Contemporary Art or Ilomoca, a three-story showcase of both local and national talent. Ilomoca’s establishment in the middle of one of Iloilo’s CBDs demonstrates what seems to be the local formula for sustainability, the merging of the modern with the traditional, of business with culture. You can best see this in the majestic Consing mansion in front of the Molo Cathedral, which was bought by SM but tastefully renovated and transformed into its Kultura shop. There’s no doubt that modernization is coming to Iloilo in a big way, but its leaders are smart enough to know that the city’s appeal lies in what it has built over the past two centuries, which no money can buy.

You’d think that Iloilo has gotten this far just because of political patronage from Manila, but Iloilo was one of the 15 provinces that went for Leni Robredo in 2022. The city’s former mayor, Jed Mabilog, was hounded out of office by threats of tokhang under the previous administration, but the city seems to have weathered the political storms under Treñas, returning to his old job under the National Unity Party. What this tells me is that good local governance matters, whatever else may be happening elsewhere.

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Email me at [email protected] and visit my blog at www.penmanila.ph.