The death of a crony

When a friend asked me, about 15 years ago, if I would meet with another friend of his who wanted me to write his biography, I almost fell off my chair when I learned who my prospective subject was.

“It’s Rudy Cuenca,” I was told.

I knew who he was, of course – a “Marcos crony,” which had become an almost generic term at one point, there being so many. I had actually met the man once before, on a bus trip to the Pahiyas festival in Lucban arranged by the late Adrian Cristobal. My first impression had been a surprisingly positive one: he was polite, urbane, funny, hardly the obnoxious and domineering person I had imagined a crony might be.

Still, he was who he was, and I didn’t know that writing a book about his life was the right or smart thing to do. I had already written Wash SyCip’s biography, and that man was almost saintly, or sainted by the acclaim of his peers and juniors. A Marcos crony was something else.

“How can I work with someone whose boss put me in prison?” I told my friend. As a student activist, I had spent seven months in Bicutan under martial law.

“Just meet with him, listen to what he has to say,” he said. “No commitments, no promises.”

And so I did. “I have a story to tell,” Cuenca told me over coffee. I knew what he was saying: he had been privy to the Marcos regime’s internal workings, and had been one of the President’s closest golfing buddies but, at one point, had found himself fallen from favor, eased out of the inner circle by a more unctuous lieutenant. As stories went, it was irresistible.

I took a deep breath and told him in so many words what I’ve said to many other clients since: “I’ll help you tell your story, but I won’t lie or lawyer for you; your story will speak for itself. What I leave within quotation marks will be you speaking, not me. I’m under no illusion that you will tell me everything you know, but to the extent possible, I’d appreciate your being honest with me, so I can tell your story the best way I can.” He agreed.

What followed was Builder of Bridges: The Rudy Cuenca Story, co-authored by a former student of mine, Antonette Reyes. It was published by Anvil Publishing in 2010 and became a finalist for the National Book Award the following year.

A college dropout, Cuenca taught himself the basics of business and civil engineering, and went on from small public works contracts to some of the country’s biggest infrastructure projects such as the North Luzon Expressway and the San Juanico bridge. It was widely believed that Cuenca’s Construction Development Corporation of the Philippines (CDCP), then the region’s largest construction company, benefited from his closeness to Marcos, whom he had supported since his first presidential campaign.

Most interesting were Rudy’s stories of Palace life. Herewith, some excerpts from the book:

“I was a member of Wack Wack and Valley Golf for a number of years before I joined Manila Golf’s ‘Mafia’ group in 1973 with Charlie Palanca as the head man. Golf helped me gain some ground in business. I became a Marcos golfing crony around 1969. Marcos ended the afternoons at the nine-hole Malacañang course. Typically, a call came from the Study Room – either golf at 4:30 in the afternoon or a party organized by the First Lady. The afternoon golf was meant to be the President’s peaceful time, but this was taken advantage of by those who wanted to get his undivided attention. The HIS and HERS were with their folders and envelopes for endorsement or approval. The HERS usually could not get to see him, so they were inserted as part of the regular golfing group.

“The Study Room was operated by Presidential Security Command personnel. Blue Ladies and cronies alike waited for this office to call them to major Palace functions. If no such call came, they would run around like headless chickens in search of that awaited invitation. One crony got the message that the President no longer wanted his company through the Study Room, obviously on Imelda’s instructions. As Marcos was the sole source of dispensation, those seeking approval tried to find parings or sponsors. Sometimes, those projects were so absurd that they were rejected outright.”

Rudy remembers that “every morning, Marcos got a written report from Fabian Ver about what was going on in the country. But Marcos also got two more reports, one from Alex Melchor, and one more I think from Johnny Ponce Enrile. Marcos read these three reports at breakfast, so he knew what was going on everywhere. These reports contained lots of information – who was the boss of who, who went where, and even who was fooling around with who. He knew everything.”

Rudy doesn’t deny the systemic – but relatively small – pay-offs that got projects approved and claims processed and released in the ‘50s, ‘60s and ‘70s. But he also says that they were amateurs compared to today’s pros, and that the scale of greed has grown exponentially. “In the old days, nobody asked you to give,” he says. “If you did, you gave them dinner. Today, people are told outright and up front what they’re expected to pay, and those amounts are outrageous. No advance payment, no contract.”

When asked why, for example, Philippine roads seem visibly inferior to those of even other Southeast Asian countries like Malaysia, he says: “It’s simply a matter of greed. In Malaysia there’s also corruption – I’ve lived there, I should know – but the thieves there make their money by overpricing the materials. Here in the Philippines people are extraordinarily greedy. Not only do they overprice, they also steal the materials. The cement’s deficient, the gravel’s deficient. So the thing crumbles that easily.”

Rodolfo Magsaysay Cuenca’s passing last week at the age of 95 reminded me of how many stories about Ferdinand Marcos and martial law remain to be told. Fifteen years ago, it might have been considered safe for the members of that generation to spill their secrets (or justify their choices – no one will deny that these biographies are essentially self-serving), but the present dispensation will likely make people think twice about being so candid.

I will leave it to more qualified scholars and more intrepid journalists to sift through the material and annotate the margins of my Cuenca biography, but I feel privileged to have listened to the man and to put him on the record. By any measure, it was a remarkable life. (In an even stranger twist, another crony approached me after I had done the Cuenca book, wanting me to do the same for him – the late Herminio Disini, of Westinghouse fame. I completed a draft but had to walk away, and the book never came out – but that’s another story.)

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Email me at [email protected] and visit my blog at www.penmanila.ph.