Jollibee and Breeze join hands to spread Christmas cheer at Maaga ang Pasko Laba Day 2014
Jollibee is all set to make Christmas a bigger and brighter celebration for children nationwide in the 20th Maaga ang Pasko. Helping the fast-food chain on this mission is Breeze, which has officially signed up as the official detergent partner co-presenting the clean-up phase of the campaign.
Jollibee and Breeze kicked off the series of special Laba Days in a clean-up event held recently in Mandaluyong. The two brands also tapped celebrity moms Regine Tolentino, Bettina Carlos and Breeze’s Sige Mom Christine Bersola Babao, to lead the army of moms volunteering as Jolly Toy Scouts. They were also joined by mommy bloggers, as well as official and volunteers from both brands, working as one family to clean and prepare the donated gifts.
Together, Jollibee and Breeze are targeting to wash and clean more than 500,000 plush toy donations with the Breeze with ActivBleach. With its 1 Laba Guarantee owing to its revolutionary formula, Breeze transforms the old toys to good as new before they are delivered to beneficiaries.
“As Maaga ang Pasko celebrates its 20th year, Jollibee wants to further strengthen its commitment to make Christmas even brighter for more kids and rally more families, led by hardworking moms, to make this happen. We’re happy to partner with a brand whose values are the same as ours,” said Jollibee Vice President for Marketing Harvey Ong. “With the support of a well-loved brand like Breeze, we are confident that the campaign can grow and expand even more in the years to come.”
In addition, Breeze has donated a complete array of cleaning materials and committed to help Jollibee collect more books and toys by placing Maaga ang Pasko boxes in Unilever offices, encouraging employees to donate.
Unilever Vice President for Foods and Home Care Benjie Yap said that they are privileged to help out in this year’s Maaga ang Pasko by making sure that the toys are clean and smell fresh before they are given to their new owners. “With its tough-on-stain formula, Breeze also makes it easier for our Maaga ang Pasko clean-up volunteers to remove dirt and stains from toys in just one wash,” he said.
Celebrate a more meaningful Christmas and be a part of the Maaga ang Pasko campaign. Aside from dropping donations in Maaga ang Pasko boxes in Jollibee stores nationwide, anyone can also take part in the campaign by making online donations at www.jollibee.com.ph/Maaga ang Pasko.
Breeze joins the Maaga ang Pasko campaign to bring the joy of Christmas to more Filipino children. Unilever Vice President for Foods and Home Care Benjie Yap and Jollibee Philippines Vice President Harvey T. Ong (second and third from left) made the partnership official in a contract signing event held recently at Jollibee Plaza. With them are Breeze Senior Brand Manager Carlo Isla (leftmost) and Jollibee PR Manager Dennis Reyes (rightmost).
Celebrity mommies Regine Tolentino, Bettina Carlos, and Breeze Sige Mom Christine Bersola-Babao (center) unite at the 1 Laba Day @ Maaga ang Pasko Clean-up. Joining them are (from left) Breeze Assistant Brand Manager Samantha Kwan, Unilever Head of Corporate Development Liza Vengco, Jollibee Philippines Vice President for Marketing Harvey Ong, Jollibee, and Jollibee PR Director Arline Adeva.
Jollibee and Breeze join hands for a brighter Christmas at the 1 Laba Day @ Maaga ang Pasko Clean-up. Photo shows Jollibee Philippines PR Director Arline Adeva and Vice President for Marketing Harvey Ong, Unilever Head of Corporate Development Liza Vengco, and Breeze Assistant Brand Manager Samantha Kwan.
Celebrity mommies Regine Tolentino and Bettina Carlos volunteer to clean and wash donated toys at the 1 Laba Day @ Maaga ang Pasko Clean-up.
Breeze Sige Mom Christine Bersola-Babao (center) join the celebrity moms and mommy bloggers who volunteered for the 1 Laba Day @ Maaga ang Pasko Clean-up.
- Latest
