KFC lures #ChickenSad Jollibee customers with #SoGood ad
MANILA, Philippines — KFC Philippines took advantage of the trending hashtag #ChickenSad, after Jollibee customers used it to complain about an apparent shortage in its popular offering, the Chickenjoy.
"No such thing as #ChickenSad in the house of #SoGood," KFC posted on its Twitter account Thursday night. It also included an advertisement of its signature chicken drumstick.
No such thing as #ChickenSad in the house of #SoGood pic.twitter.com/h384YUjdmr
— KFC Philippines (@KFCPhilippines) August 7, 2014
The advertisement earned 243 retweets and 194 favorites so far, while users replied with mixed reactions
@KFCPhilippines is it really so good?! Wala pa din tatalo sa Chickenjoy!
— Maan Estrada (@maanestrada) August 7, 2014
“@KFCPhilippines: No such thing as #ChickenSad in the house of #SoGood pic.twitter.com/DoVveeBQPi” Brilliant!
— Brian Avanceña (@brickello) August 7, 2014
“@KFCPhilippines: No such thing as #ChickenSad in the house of #SoGood pic.twitter.com/kBaML0cFkX”-Nakakaloka!!!
— Jady (@jadysalonga) August 7, 2014
In a statement, Jollibee's management denied any shortage in supplies, but initial deliveries were only affected by a change in the system and schedule. Jollibee Foods vice president for marketing Harvey Ong said on Thursday:
We would like to clarify that this is NOT a supply issue or a chicken shortage situation. Rest assured that this is only temporary as we are working round the clock to ensure that all our products – including Chickenjoy, Jolly Spaghetti and Yumburgers – will be made available again in all the affected stores soonest. In fact, some of these stores have already begun offering these Jollibee favorites again. We would like to sincerely apologize for this temporary inconvenience, and thank our customers for bearing with us.
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