Women's group hits Bench show for 'commodifying' bodies

MANILA, Philippines - The Philippine Commission on Women (PCW) has expressed disappointment over the recent fashion show produced by a local apparel brand.

PCW criticized the act during the fashion show wherein a female model portrayed like a pet and was held on a leash by a local endorser while walking down the runway.

While staging a fashion show is part of the company’s marketing strategy to promote their brand, the PCW said that act should never be tolerated especially if it dehumanizes and demeans the dignity of women, treating their bodies as mere sex objects and commodities.

"Women should always be portrayed and represented with dignity. Presentation of women as inferior beings and sexual objects should be eliminated," the PCW said in a statement Wednesdayy.

PCW also condemned what it deems as commodification of male bodies which were flaunted exaggeratedly during the show, making their series of acts akin to "soft porn."

 "We are urging all workers in the entertainment and advertising industry to exercise sensitivity and promote positive portrayal of women. Section 19 of the Magna Carta of Women (MCW) or the R. A. 9710 clearly states that the portrayal of women in a discriminatory, demeaning and/or derogatory manner in advertisements, shows and programs is not allowed," the PCW said.

The PCW said the producers of the show should make a public apology, especially that netizens were disturbed by photos of the acts.