The lease, however, is subject to the approval of CCP officials and in accordance with the guidelines approved by CPP and Image One Multimedia Corp.
CPP earlier granted permission for Image One, an electronic indoor and outdoor advertising firm, to install and operate the billboard, located at the corner of Roxas Boulevard and Vicente Sotto street. It is the first electronic billboard to be erected on Roxas Boulevard.
The billboard will be used to announce CCP events and programs and to promote advocacy for arts and culture in general. It will also feature public service announcements, news and public affairs, educational and other types of programs.