CCP puts up electronic billboard

The Management of the Cultural Center of the Philippines (CCP) is going high-tech in advertising CCP activities and programs.

CCP press relations and linkages director Irene Rada said a giant electronic billboard was put up on the CCP Complex grounds to promote the center’s advocacy for culture and the arts.

The erection of this billboard was the result of an agreement signed between CCP officials and the officials of multi-media company Image One, a sister company of GMA-7’s Alta Productions.

"The (electronic billboard) is intended to promote the arts – including music, theater and folk traditions in an easy manner targeting a broader audience," Rada said.

Rada said the billboard’s target audience includes motorists, passers-by, tourists and families who frequent the CCP Complex on weekends: "They will be easily informed through what is flashed on the (billboard) screen, such as the schedule of activities and shows at the CCP."

Rada refers to this electronic billboard as a "window for those who are interested in the arts and culture."

She added that the installation of the electronic billboard takes CCP one step closer to their goal of turning itself into an "Arts, Culture and and Environment Complex" over the next 10 to 20 years.

The billboard will be operational immediately after the Holy Week.

Joyce Bravo of Image One confirmed the installation of the billboard, saying they were issued the permit for the project by the Pasay City government last year.

However, lawyer Santiago Quial, Pasay City’s new city administrator, said he does not remember issuing a permit to Image One for the billboard, adding that he will have to check the city records, since he only assumed office after Pasay City Mayor Wenceslao "Peewee" Trinidad was dismissed from office late last year. – Rhodina Villanueva