In an interview, LRTA Administrator Melquiades Robles said that they would be able to generate some P80 million in revenues for the LRTA from these ad spaces.
Robles said the bidding shall take place at the LRTA office along Aurora Boulevard in Pasay City.
Line 1 is a 15-kilometer railway system while Line 2 is a 13.8-kilometer mass transit line that traverses five cities in Metro Manila, namely Pasig, Marikina, Quezon City, San Juan and Manila, along the thoroughfares of Marcos Highway, Aurora Boulevard, Ramon Magsaysay Boulevard, Legarda and Recto Avenue.
Robles said they are expecting major companies to submit their respective bids as the LRT can serve as a rolling advertisement, giving maximum exposure for possible advertisers.
He said they have been looking for ways to generate income for the LRT, which would be used to facilitate its maintenance and pay obligations. – Sandy Araneta